![\"Aldrey](\"https:\/\/anba.com.br\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-15.30.21-1.jpeg\")
The new company was made possible, says executive director Aldrey Queiroz, thanks to the partnership with fellow partners Cl\u00e1udio Santos and Juliana Farias, who is also Triz\u2019s editorial director. Farias has visited the emirate several times, especially during editions of the Sharjah International Book Fair. Queiroz also maintains a regular presence in the emirate.<\/p>\n\n\n\n
Brazil takes part annually in the Sharjah International Book Fair through Brazilian Publishers, a project to promote Brazilian books abroad, run as a partnership between the Brazilian Book Chamber (CBL) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).<\/p>\n\n\n\n
\u201cTwo or three years ago, we decided to take this path,\u201d says Queiroz. \u201cGrupo Editorial Triz is a Brazilian publishing house, but it has a cultural repository and people involved [in the project] who live there [in the UAE]. The company is born Brazilian with Arab roots,\u201d he says, noting that the team is Arab, including professionals from both the editorial and management areas.<\/p>\n\n\n\n
Al Ruh will be based in Publishing City, a free zone in the emirate of Sharjah dedicated to the publishing ecosystem, home to publishers, printing companies, warehouses, information technology businesses, e-commerce companies, among others. Sharjah is one of the seven emirates that make up the UAE, alongside Fujairah, Ras Al Khaimah, Ajman, Umm Al Quwain, Dubai, and the capital, Abu Dhabi. Among the emirate\u2019s highlights, in addition to Publishing City, are the book fair and the cultural center House of Wisdom.<\/p>\n\n\n\n
\u201cArab cultural exchange in Brazil is somewhat established\u2014we see publishers doing the work of bringing some [Arab] authors to Brazil. Even if it doesn\u2019t cover all authors, this movement already exists. But the reverse is not true, and that\u2019s why we saw an opportunity to form this partnership, to understand the opportunities and open a fully Arab company under our group\u2019s brand, in order to take Brazilian authors to Arab territories,\u201d Queiroz said.<\/p>\n\n\n\n
Arabic, however, will not be the only language of Al Ruh\u2019s releases, says Queiroz. Readers in the UAE and across Arab countries, he notes, read extensively in English\u2014especially children\u2019s books. Hindi, spoken by many immigrants, is also expected to be among the company\u2019s publishing languages, which additionally plans to produce bilingual editions. The books are set to reach 17 countries, in addition to all bookstores across the UAE. Queiroz does not disclose the name of the first Brazilian author to be published by Al Ruh, but says the goal is to bring the author to take part in the book fair as one of the stages of the launch.<\/p>\n\n\n\n
An enthusiast of the Arabic language, Queiroz says it is a rich language, with highly specific words that do not always translate into Portuguese. Al Ruh is one such word. \u201cIt\u2019s like a singular soul that exists at the boundary between the spiritual and the physical. It\u2019s a soul of spirit, of what we carry within us,\u201d he says. \u201cThe name was chosen for evoking intellectual, spiritual, and symbolic depth, aligned with editorial projects of greater cultural density and bridges between nations.\u201d<\/p>\n\n\n\n
Read more<\/em>: Translated by Guilherme Miranda<\/strong><\/p>\n
Brazilian publishers attend conference in Sharjah<\/a><\/p>\n\n\n\n