{"id":403103,"date":"2026-02-10T14:19:34","date_gmt":"2026-02-10T17:19:34","guid":{"rendered":"https:\/\/anba.com.br\/?p=403103"},"modified":"2026-02-10T14:19:40","modified_gmt":"2026-02-10T17:19:40","slug":"bloompy-shoes-head-to-algeria-libya","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/bloompy-shoes-head-to-algeria-libya\/","title":{"rendered":"Bloompy shoes head to Algeria, Libya"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 When he decided to start a children\u2019s footwear company, Luiz Hoffmann brought both experience and a good dose of courage. The experience came from 15 years in the industrial and commercial areas of the well-known Ortop\u00e9, based in Brazil\u2019s Serra Ga\u00facha. And the courage, he knew, was necessary because starting a business in Brazil requires a strong dose of bravery. The company began with seven employees, a few used machines, and a lot of determination\u201426 years later, with 150 staff, Bloompy is a brand present across Brazil and exports 35% of its monthly production of 40,000 pairs of shoes.<\/p>\n\n\n\n

\u201cWe celebrated 26 years on January 23, a great source of pride for us. We know that the average lifespan of a company in our country is well below this number, as the entrepreneurial environment in Brazil is very challenging,\u201d says L\u00e1zaro Hoffmann, Luiz\u2019s son, who is responsible for the commercial side and for developing partnerships with suppliers.<\/p>\n\n\n\n

Together, father and son also oversee the new product development department. \u201cWe believe this area is key to the growth and healthy management of our business,\u201d says L\u00e1zaro. In recent years, they have revamped product launches, and last year the company underwent a rebranding: adopting the slogan \u201cFree to Grow\u201d and advertising focused on children playing outdoors\u2014a counterpoint to the current generation\u2019s excessive screen time.<\/p>\n\n\n

\n
\"Slogan
Bloompy\u2019s slogan is \u201cFree to Grow\u201d<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Since the brand was founded in 2000, the entrepreneurs have felt the need to keep up with changes in consumer behavior, as well as in design and technology. \u201cWe felt it was time for the brand to evolve as well. We brought a more modern touch to it, while always celebrating the best of childhood\u2014outdoor play, surrounded by friends, nature, and wonder.\u201d<\/p>\n\n\n\n

Inspired by Ortop\u00e9, the company has focused on children\u2019s footwear since its founding. \u201cIt\u2019s a very specific segment that requires focus, care, and careful study in development. We\u2019re dealing with very sensitive little feet that need to grow healthy, safe, and comfortable,\u201d says L\u00e1zaro. \u201cIt\u2019s very rewarding to know we\u2019re part of a child\u2019s first steps, first games, first days at school\u2026 These are the moments that make our mission so meaningful.\u201d<\/p>\n\n\n\n

Bloompy works with three size ranges, reaching up to a teenage audience: Nen\u00ea, sizes 16 to 23; Beb\u00ea, 20 to 27; and Infantil, 28 to 37. The name, unchanged since the factory began operations, was chosen to be fun and childlike. \u201cWe wanted an authentic, unique name that reflected the best of childhood: fun, movement, play, and joy. That\u2019s how Bloompy was born!\u201d<\/p>\n\n\n\n

The company recently welcomed another family member to its team. L\u00e1zaro\u2019s younger brother, who finished high school in 2024 and is now studying Production Engineering at college, has started working at the company.<\/p>\n\n\n\n

Exports<\/strong><\/h2>\n\n\n\n

The brand is sold online, although Bloompy itself does not yet operate an e-commerce platform. Through sales representatives, distribution reaches much of the Brazilian territory, with southern Rio Grande do Sul\u2014due to its geographic proximity\u2014being the state with the strongest sales.<\/p>\n\n\n\n

The 35% of production that is now exported goes most often to Argentina and Ecuador, and less frequently to Uruguay, Bolivia, and Colombia. \u201cWe\u2019ve also been operating in the Middle East and North Africa for over 10 years. We\u2019ve noticed that our main product appeal\u2014comfort\u2014has resonated with consumers there. Since the start of our operations, we\u2019ve worked with clients in Saudi Arabia, the United Arab Emirates, Oman, Libya, and Algeria,\u201d says L\u00e1zaro.<\/p>\n\n\n\n

It was their consistent participation in international trade fairs that put the Rio Grande do Sul-based company in contact with importers from around the world. \u201cIn addition, we have a partner representing us abroad for 12 years, enabling business with these partners in the Middle East,\u201d he says.<\/p>\n\n\n\n

Read more<\/em>:
Brazil could expand footwear exports to UAE<\/a><\/p>\n\n\n\n

*Report by D\u00e9bora Rubin, in collaboration with ANBA<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Bloompy<\/div>
Bloompy<\/div>","protected":false},"excerpt":{"rendered":"

Founded in 2000, the Brazilian children\u2019s footwear brand now exports 35% of its monthly production, with a strong presence in Latin America. Arab Gulf countries and Africa are also served.<\/p>\n","protected":false},"author":2309,"featured_media":403095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[2034,11177,55876,13432,55874,9561,1867,6949],"class_list":{"0":"post-403103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-algeria","9":"tag-argelia-en","10":"tag-bloompy-2","11":"tag-calcados-en","12":"tag-childrens-shoes-2","13":"tag-exports-en","14":"tag-footwear","15":"tag-libya"},"wps_subtitle":"Founded in 2000, the Brazilian children\u2019s footwear brand now exports 35% of its monthly production, with a strong presence in Latin America. Arab Gulf countries and Africa are also served.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/403103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2309"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=403103"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/403103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/403095"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=403103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=403103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=403103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}