S\u00e3o Paulo \u2013 The entrepreneurial talent arose early in Marina Gheler\u2019s life. The owner of a semi-jewel and accessory brand that goes by her name, with five shops in the cities of Taubat\u00e9 and S\u00e3o Jos\u00e9 dos Campos, in the interior of the state of S\u00e3o Paulo, she started\u2026 let\u2019s say\u2026 working at around five years of age, selling her parent\u2019s clothes, at her own initiative, at a stall in front of her house. That was when she was not taking her mother\u2019s costume jewellery apart and making it into exclusive necklaces and bracelets, redesigned according to her taste before her \u201cclients\u201d arrived. Now, Marina is getting ready to advance in the area in two different fronts: creation of franchises and greater exports, focussing, among other markets, on the Arab countries.<\/p>\n
\u201cWe are still growing, and have just celebrated our fifth anniversary,\u201d explained Marina. \u201cBut we have already sold, in Brazil, to the states of Minas Gerais, Rio de Janeiro, Rio Grande do Sul, Rond\u00f4nia and S\u00e3o Paulo,\u201d she said. For 2012, the plan is to inaugurate three shops in the franchise system, the first in May, in S\u00e3o Paulo, at Shopping P\u00e1tio Paulista, in Bela Vista neighbourhood.<\/p>\n
Abroad, the company has clients in Qatar, the United States, Italy and Portugal. According to the entrepreneur, the objective is to have 30% of Marina Gheler revenues connected to exports in the medium run. \u201cAt the moment, this share is still very small, and our focus is on consolidation of the franchises, but we have a sales representative in Qatar and do plan to invest in the international market.\u201d To Marina, the Arabs \u201cinterest much\u201d and are among the brand\u2019s main targets.<\/p>\n
Marina Gheler works with items like earrings, necklaces, bracelets, rings and other kinds of accessories. \u201cWe produce 80% of our entire line,\u201d she said, \u201cand the rest is outsourced.\u201d According to the businesswoman, the brand objective is to offer items that, somehow, escape commonplace. In the same way she did in her childhood, when she took apart her mother\u2019s costume jewellery to resell. \u201cIt made her furious, and I did it on my own behalf,\u201d she recalls.<\/p>\n
In this respect, she says that her talent for entrepreneurship is truly the main fuel for expansion of her business. \u201cAt 21 years of age, I was promoted to regional manager of a German dentistry product company,\u201d explained Marina. \u201cAt 22, I had already opened my first brand shop,\u201d she recalls, adding that it all started with an investment of 100 Brazilian reals (around US$ 60) for the purchase of raw material to make costume jewellery. And, yes, she is ready for higher flights.<\/p>\n
Contact <\/p>\n
Marina Gheler<\/b>
Telephone: (+55 12) 3622-4455
Site: www.marinagheler.com.br<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
With five shops in the interior of S\u00e3o Paulo, Marina Gheler will have franchises of the semi-jewellery brand that goes by her name in 2012. She aims to sell more abroad, mainly to the Arabs.<\/p>\n","protected":false},"author":2314,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-40343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"With five shops in the interior of S\u00e3o Paulo, Marina Gheler will have franchises of the semi-jewellery brand that goes by her name in 2012. She aims to sell more abroad, mainly to the Arabs.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/40343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2314"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=40343"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/40343\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=40343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=40343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=40343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}