S\u00e3o Paulo \u2013 Ever since working at an aunt\u2019s garment manufacturer, businesswoman Odal\u00e9ia Bueno has wanted to win in the fashion world. Selling within the country and abroad. Interested in investing, the entrepreneur opened her own business, Di\u00e1fana Lingerie, in Goi\u00e2nia, in the state of Goi\u00e1s, in 1996. Apart from undergarments, the brand produces bed and beach garments. Brand exports began in 1998 and go mainly to six markets: Germany, Australia, Bolivia, Spain, the United States and Venezuela. <\/p>\n
\u201cI have always wanted to sell abroad,\u201d explained Odal\u00e9ia. \u201cThis is so true that we prioritized participation in fairs for contract closing right from the company\u2019s early days.\u201d That was how, going from one business event to the next, that the first orders abroad were closed. Germany was the number one destination. \u201cWe soon found a distributor in Russia and another in Australia,\u201d she said. <\/p>\n
According to Odal\u00e9ia, the strengthening of the closest markets, like Argentina, Bolivia and Venezuela, was very useful due to the oscillation in the dollar to real exchange rate in recent months. \u201cThis helped supply the lower demand in other countries,\u201d he said.<\/p>\n
The focus on the international scenery was so strong at Di\u00e1fana that the brand first sold beach fashion abroad. \u201cWe made a test and the sector gained strength abroad,\u201d recalls Odal\u00e9ia. \u201cWe then started selling domestically too.\u201d<\/p>\n
The businesswoman explains that the good acceptance of its products on the foreign market is connected to some important care, like the offer of specific modelling for each country. \u201cAustralia prefers one style of lingerie, the United States, another, and so forth,\u201d she said. \u201cWe adapt our garments to the taste of each buyer.\u201d<\/p>\n
Among the praise she receives from foreigners, Odal\u00e9ia points out the modelling. And attention to details like tulle netting and lace, mainly in the lingerie lines. And the entrepreneur hopes to be recognised for such by Arab clients in future. \u201cWe do not yet export to these countries, but we are interested,\u201d she said.<\/p>\n
Di\u00e1fana is managed by Odal\u00e9ia and her husband, Ersil Bueno J\u00fanior. She is responsible for design and marketing of the business. He takes care of the financial side. Both of them are working on winning the world with the Brazilian quality standards for under garments, nightgowns and lingerie.<\/p>\n
Contact<\/b><\/p>\n
Di\u00e1fana Lingerie<\/b>
Telephone: (+55 62) 3249-3539
Site: www.diafana.com.br<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Straight from Goi\u00e2nia, Di\u00e1fana Lingerie started exporting just two year after it was opened. And the company invests in different services for each country as a way to win new markets.<\/p>\n","protected":false},"author":2314,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-40380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"Straight from Goi\u00e2nia, Di\u00e1fana Lingerie started exporting just two year after it was opened. And the company invests in different services for each country as a way to win new markets.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/40380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2314"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=40380"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/40380\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=40380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=40380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=40380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}