{"id":407032,"date":"2026-03-20T15:55:52","date_gmt":"2026-03-20T18:55:52","guid":{"rendered":"https:\/\/anba.com.br\/?p=407032"},"modified":"2026-03-20T16:38:59","modified_gmt":"2026-03-20T19:38:59","slug":"brazil-signs-deal-to-attract-arab-tourists","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazil-signs-deal-to-attract-arab-tourists\/","title":{"rendered":"Brazil signs deal to attract Arab tourists"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Brazil\u2019s Ministry of Tourism signed a memorandum of understanding with the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>) on Friday (20) to work jointly on attracting Arab investment to the sector and visitors from the region to Brazil. \u201cTourism aimed at the Arab public is one of the fastest-growing segments in the world. Brazil is attentive to this trend and is working to position itself as a prepared, welcoming, and competitive destination for this audience,\u201d said Tourism Minister Gustavo Feliciano at a seminar held at the ABCC\u2019s headquarters in S\u00e3o Paulo, where the agreement was signed.<\/p>\n\n\n

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\"Dib
Dib (L) and Feliciano (R) signed an agreement on behalf of the Arab-Brazilian Chamber and the Ministry of Tourism<\/figcaption><\/figure>\n<\/div>\n\n\n

Citing tourism as one of the activities that most generate jobs, income, and development worldwide\u2014and one that is consolidating itself as a strategic driver for countries\u2019 attraction and international integration\u2014Feliciano outlined the government\u2019s intentions in the sector with regard to the Arab market. \u201cIn this context, the government of President Lula seeks to strengthen ties between Brazil and Arab countries in tourism, broaden horizons, and build new opportunities for shared growth.\u201d<\/p>\n\n\n\n

The minister said the memorandum between the Ministry of Tourism and the ABCC will strengthen institutional cooperation between the organizations. \u201cIt paves the way for concrete actions such as the joint promotion of Brazil as a tourist destination, attracting investment to the sector, organizing business missions and matchmaking events, and sharing market intelligence,\u201d he said.<\/p>\n\n\n

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\"Arab-Brazilian
Arab-Brazilian Chamber Secretary-General & Vice President of International Relations Mohamad Orra Mourad (L), Minister Feliciano (C), and Dib (R)<\/figcaption><\/figure>\n<\/div>\n\n\n

Feliciano said Brazil was the country with the highest growth in attracting inbound passengers last year, with a 37% increase compared to 2024, according to UN Tourism data. \u201cThe second-place country, Egypt, recorded a 20% increase,\u201d he noted, emphasizing that Brazil grew nearly twice as much. \u201cThis shows Brazil is on the right track. We want investors and tourists to find in Brazil not only opportunities, but also confidence, security, and long-term partnership,\u201d the minister said.<\/p>\n\n\n\n

In an exclusive interview with ANBA, the minister highlighted the economic potential of Arab tourists, citing a study indicating the figure will reach nearly USD 300 billion by 2028. He said an event like this\u2014such as the seminar at the ABCC, which also addressed tourism\u2014helps ensure Brazil is prepared both to receive investment and to welcome Arab visitors.<\/p>\n\n\n

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\"Shaikha
Shaikha Al Nuwais, from UN Tourism, participated via video message<\/figcaption><\/figure>\n<\/div>\n\n\n

Feliciano told ANBA that, following the memorandum with the ABCC, joint promotion efforts and Brazil\u2019s adaptation to the Muslim-friendly standard will move forward. The term refers to places, products, and services tailored to Muslim practices, such as hotels with prayer spaces and halal food. \u201cIt\u2019s important for us to bring this label, this certification, to our tourism chain,\u201d the minister said.<\/p>\n\n\n\n

Some Arab countries are experiencing an unusual moment, with their territories being attacked by Iran amid the conflict involving the United States and Israel with the Persian nation. The minister said he is approaching the situation with great caution, noting that it is being monitored by Brazil\u2019s foreign ministry and that there is official guidance advising people not to travel to the region. \u201cBut we can focus on those not affected by the conflict, obviously with great attention and care,\u201d he said. The Arab League comprises 22 countries, and only some of them\u2014mainly in the Gulf\u2014are located in the conflict zone.<\/p>\n\n\n\n

Arab-Brazilian Chamber<\/strong><\/h2>\n\n\n\n

Tourism Minister Gustavo Feliciano signed the memorandum with the president of the ABCC, William Adib Dib Jr. Opening the tourism seminar, the ABCC\u2019s president said the sector is one of the most important in the relationship between Brazil and Arab countries. \u201cMore and more Brazilians are discovering destinations in the region, such as Dubai, Abu Dhabi, Doha, Morocco, Tunisia, and Egypt, which today rank among the world\u2019s leading destinations,\u201d he said.<\/p>\n\n\n\n

Dib said that, in the context of the transition to a post-oil economy, Arab countries have been investing heavily in tourism, and that Brazil has also been making significant efforts in this regard and is already seeing results. Even so, he sees enormous untapped potential between the regions and highlighted the signing of the agreement. \u201cIt is an important step in the effort to project Brazil internationally through tourism, but also to use the sector to foster the mutual development of Arab and Brazilian organizations, which is our mission,\u201d he said.<\/p>\n\n\n\n

UN Tourism<\/strong><\/h2>\n\n\n\n

In addition to Dib and Feliciano, the opening of the seminar \u201cTourism and International Business: Brazil\u2013Arab countries relations\u201d also featured remarks by UN Tourism Secretary-General Shaikha Al Nuwais, from the United Arab Emirates. In a video message, Nuwais highlighted the ABCC\u2019s work in connecting Brazil with Arab League countries for seven decades and the role of tourism worldwide. \u201cNow, looking to the next seven decades, we recognize the vital role of tourism and the importance of promoting inclusive and resilient growth,\u201d she said. The seminar also included two panels with industry experts as speakers.<\/p>\n\n\n\n

Read more:<\/em><\/p>\n\n\n\n

Brazil seeks investment in tourism<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"

Tourism Minister Gustavo Feliciano attended a seminar at the Arab-Brazilian Chamber in S\u00e3o Paulo, where he signed an agreement aimed at attracting visitors and investment from Arab countries.<\/p>\n","protected":false},"author":1455,"featured_media":407018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[10044,9583,56231,9270,11057,9692,11228,30322],"class_list":{"0":"post-407032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-arab-countries-en","9":"tag-arabs-en","10":"tag-gustavo-feliciano-2","11":"tag-minister","12":"tag-paises-arabes-ar","13":"tag-tourism-en","14":"tag-turismo-ar","15":"tag-turistas-en"},"wps_subtitle":"Tourism Minister Gustavo Feliciano attended a seminar at the Arab-Brazilian Chamber in S\u00e3o Paulo, where he signed an agreement aimed at attracting visitors and investment from Arab countries.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/407032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=407032"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/407032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/407018"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=407032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=407032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=407032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}