{"id":408567,"date":"2026-04-07T19:05:40","date_gmt":"2026-04-07T22:05:40","guid":{"rendered":"https:\/\/anba.com.br\/?p=408567"},"modified":"2026-04-07T19:05:53","modified_gmt":"2026-04-07T22:05:53","slug":"anuga-arab-brands-seek-brazilian-market","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/anuga-arab-brands-seek-brazilian-market\/","title":{"rendered":"Anuga: Arab brands seek Brazilian market"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Food brands from five Arab countries are exhibiting at the Anuga Select Brazil trade show in a bid to secure Brazilian distribution channels and reach local shoppers. Some have joined the show to introduce themselves and break into the national market. Others are already on sale at local retailers and are looking to win over new clients. The exhibition kicked off this Tuesday (7) at Distrito Anhembi, in S\u00e3o Paulo, with Arab participation organized by the Arab-Brazilian Chamber of Commerce.<\/p>\n\n\n

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\"Alice
Alice (left) and B\u00e1rbara (right) demonstrate dates from the UAE to Anuga exhibitiongoers
<\/figcaption><\/figure>\n<\/div>\n\n\n

The United Arab Emirates\u2019 Freakin Awesome brand is already available in Brazil. Now, the Brazilian fruits and vegetables import-export and distribution company Dois Cunhados Hortifruti has brought Freakin Awesome to Anuga looking to expand. At the company\u2019s stand, Processes coordinator Alice Almeida and Marketing analyst B\u00e1rbara Gon\u00e7alves were showcasing packs of regular dates, chocolate-coated dates, and dates with nuts and hazelnut. The brand has been in Brazil for roughly two years now. According to Alice, strong marketing efforts are underway to emphasize product quality, and there are plans to get into medium and small retailers.<\/p>\n\n\n

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\"Advisor
Advisor Hassan and Ombada: promoting Tunisian olive oil<\/figcaption><\/figure>\n<\/div>\n\n\n

The Tunisian olive oil brand Rivi\u00e8re d\u2019Or is another Arab exhibitor at Anuga Select Brazil via its exclusive representative in the country, Zarif Comex Import e Export. According to Zarif Comex\u2019s Khalid Ombada, originally from Sudan, the first shipping container carrying Rivi\u00e9re d\u2019Or olive oil is about to arrive in Brazil in a few days, marking the brand\u2019s entry into the Brazilian market. Ombada explains that he sought to represent a Tunisian brand because Tunisia is one of the premier olive oil producers in the world.

Sahtayn Foods, which works to bring Lebanese food products to Brazil, carries brands known to the Brazilian public. Commercial director Joseph Abou Sleiman believes demand for such items in Brazil is increasing. He has noticed increased awareness of Lebanese food among Brazilian and Lebanese people as well as new restaurant openings.<\/p>\n\n\n

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\"Sleiman
Sleiman brings Lebanese brands\u2019 products to Brazil<\/figcaption><\/figure>\n<\/div>\n\n\n

At Anuga, Sahtayn Foods showcased a comprehensive product range including sodas, tahini, pomegranate salsa, cucumber preserves, dates, etc. The items are packaged for end buyers, and some, such as date paste, syrup, and sugar, are also offered in larger volumes for industrial buyers. Sleiman notes that he works exclusively with major Lebanese brands that can escalate to meet demand, since Brazil is a big market.

The Brazilian company Fen Al Kimya, owned by the partners Rita Bassi and Issam Ben Khedher, has brought three Tunisian olive oil brands to Anuga: Nichen, Tesoro del Rio, and Lah\u2019neya. Rita remarks that they are not sold in Brazil yet and that her company\u2019s job is precisely to introduce the foreign brands into the country. \u201cOlive oil is on the way up. You just need to know how to work on it,\u201d she says, adding the caveat that one must be familiar with Brazilian market culture to secure a spot for foreign brands.<\/p>\n\n\n

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\"Issam
Issam and Rita: promoting three olive oil brands from Tunisia<\/figcaption><\/figure>\n<\/div>\n\n\n

The head of Tunisia\u2019s commercial and consular office in S\u00e3o Paulo, advisor Hassan Al-Saadani, attended the opening day of Anuga. He said the presence of four Tunisian olive oil brands reflects the entry of product from his country into the Brazilian market. He said the olive is more than just a product for Tunisians. \u201cIt is our history, it is our culture, it is a bridge, a product that connects us to the world and to the Brazilian market,\u201d he said. Olive oil is made from olives.

Arab Chamber leadership was present on the first day of Anuga. President William Adib Dib Junior said demand at the exhibition gets bigger and bigger. \u201cEach year it proves more relevant in the media and the market,\u201d he said, pointing out that Anuga is a showcase for Arab products. \u201cOur products are getting greater expression, greater visibility, greater recall. People are interested in them; they are reaching out to us. This enables business deals, no doubt,\u201d he said.<\/p>\n\n\n

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\"Dib,
Dib, Shaheen and Mourad: attending Anuga on the opening day<\/figcaption><\/figure>\n<\/div>\n\n\n

Arab Chamber International Relations vice president and secretary general Mohamad Orra Mourad was also present. \u201cWe believe in the show. We believe in its success,\u201d he told ANBA, highlighting the quality of exhibitors and the diversity of featured products and countries. \u201cThis year we are bringing products from Saudi Arabia, the UAE, Egypt, Lebanon, and Tunisia. We have diversity in our pavilion. I hope this will be reflected into good business for everyone,\u201d he said.

Authorities attending the exhibition on the opening day included the ambassador of Lebanon to Brazil, Elias Nicolas. He was moved by seeing Lebanese items on display at a time when Lebanon is under attack amid the United States and Israel war on Iran. \u201cI am here to support our businesses who are striving to give the best they can give,\u201d he said, mentioning the difficult times the country is going through. \u201cThey can kill us there, they can destroy our homes, but they could not kill our ambition. They could not annihilate our spirit,\u201d he said.<\/p>\n\n\n

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\"Ambassador
Ambassador Elias Nicolas at a booth featuring Lebanese products<\/figcaption><\/figure>\n<\/div>\n\n\n

The ambassador said he realized Lebanese food is well-known and appreciated in Brazil. According to Nicolas, manufacturing continues in Lebanon despite the war. \u201cLebanon and the Lebanese have not stopped for one day doing what they are naturally supposed to do, to continue to produce and to demonstrate that Lebanon is not only a territorial space. Lebanon is an ambition. Lebanon is a place of creativity. Lebanon is a place for hope, not only for the Lebanese but for the whole Middle East, for the whole region and for the world,\u201d he said.

Other leaders and authorities from the Arab world were also in attendance on Anuga\u2019s opening day, including the United Arab Emirates consul general to S\u00e3o Paulo, Abdalla Shaheen. The company Siafa, from Saudi Arabia, and the El Sheik Group, from Egypt, are also exhibiting at the Arab Chamber stand. The stand includes an area for the Halal Brazil Project, designed to promote Brazilian goods in Islamic markets. The halal certifying body Fambras Halal is present elsewhere at Anuga Select Brazil, and the International Halal Academy is hosting a halal forum at the trade show.

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Isaura Daniel\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"

Products from five Arab countries are featured at the Anuga Select Brazil trade show taking place in S\u00e3o Paulo from this Tuesday (7) to Thursday (9). The Arab Chamber is organizing Arab participation, with items including Tunisian olive oils, Lebanese soda, UAE dates.<\/p>\n","protected":false},"author":1455,"featured_media":408551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[6687,52818,9534,48455,3424,2092,48585,9857,9595,48914],"class_list":{"0":"post-408567","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-anuga","9":"tag-anuga-select-brazil-2","10":"tag-brazil-en","11":"tag-egypt-2","12":"tag-exhibition","13":"tag-fair","14":"tag-lebanon-2","15":"tag-olive-oil-en","16":"tag-saudi-arabia-en","17":"tag-tunisia-2"},"wps_subtitle":"Products from five Arab countries are featured at the Anuga Select Brazil trade show taking place in S\u00e3o Paulo from this Tuesday (7) to Thursday (9). The Arab Chamber is organizing Arab participation, with items including Tunisian olive oils, Lebanese soda, UAE dates.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/408567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=408567"}],"version-history":[{"count":4,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/408567\/revisions"}],"predecessor-version":[{"id":408571,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/408567\/revisions\/408571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/408551"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=408567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=408567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=408567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}