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Dib quoted the State of Islamic Economy Report, according to which the halal food and beverage sector grossed USD 1.4 trillion worldwide in 2023 and is expected to hit USD 1.9 trillion by 2029. Brazil, the world\u2019s leading supplier of halal protein and one of the biggest purveyors of halal foods in general, sold approximately USD 24 billion worth of halal products in 2024. Halal designates goods made in compliance with the rules of Islam, which prohibit alcohol as well as pork meat and products.<\/p>\n\n\n\n
\u201cBrazil is the premier food supplier to the 57 Islamic countries. If we look at the export portfolio, there is little in the way of added value,\u201d said Dib. \u201cThis begs reflection: we must maintain and keep expanding our sales of staples, but there is still a strong demand for processed goods,\u201d he said. He mentioned that Muslim consumer trends include halal-certified, organic, easily cooked foods.<\/p>\n\n\n\n
Sitting next to him on the panel, Fambras Halal vice president Ali Hussein El Zoghbi said that in the next few years, halal should grow and even mix with non-halal products. He explained that halal rules meet many of the demands placed on industry today: sustainability, eco-friendliness and animal welfare. \u201cHalal is a feasible and a universal label, and in the future, perhaps no one will say it comes from religious tradition,\u201d he said.<\/p>\n\n\n\n
During the second panel of the day, \u201cHalal foods and beverages: key economic data, trends, and challenges,\u201d Arab-Brazilian Chamber of Commerce Institutional Relations director Fernanda Baltazar discussed the organization\u2019s Halal Brazil Project, managed in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) to advertise Brazilian-made halal items in other countries.<\/p>\n\n\n\n
According to Baltazar, the project involves 150 small and medium businesses that export \u201cexcellent quality\u201d products to Muslim countries. \u201cThey must be made aware that they can [export], that this is not a market only for the big ones,\u201d she said. Baltazar also remarked that the Arab Chamber\u2019s lines of work include cultural promotion to spread knowledge about countries and fight stereotypes.<\/p>\n\n\n\n
During the panel, the Brazilian International Business Relations Development Institute (Ibrei) International vice president Arthur Martinho said Brazil is \u201cwell-positioned\u201d as a halal food supplier but needs to add diversity to its export portfolio and remain open to Islamic market demands.<\/p>\n\n\n\n