{"id":408610,"date":"2026-04-08T14:51:30","date_gmt":"2026-04-08T17:51:30","guid":{"rendered":"https:\/\/anba.com.br\/?p=408610"},"modified":"2026-04-08T14:51:39","modified_gmt":"2026-04-08T17:51:39","slug":"brazil-a-market-for-saudi-dates","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazil-a-market-for-saudi-dates\/","title":{"rendered":"Brazil, a market for Saudi dates"},"content":{"rendered":"\n


S\u00e3o Paulo \u2013 The Saudi date producing and distributing company Siafa <\/a>has joined the Anuga Select Brazil trade show looking for clients to make its first sales in Brazil. In three years\u2019 time, the goal is to export USD 2 million worth of different kinds of date products per year to leading retailers in Brazil. Saifa products are on display at the S\u00e3o Paulo expo alongside other Arab brands at a stand organized by the Arab-Brazilian Chamber of Commerce.<\/p>\n\n\n\n

Siafa International Sales vice president Mario Moreira told ANBA this Wednesday (8) that the company is an established player in the Islamic world and ships product from Saudi Arabia to 40 countries. However, it is in the process of escalating its global presence, and Brazil is a potential market.<\/p>\n\n\n\n

In Brazil, says Moreira, consumers realize the nutritional value of dates and associate them with health benefits. Boasting high fructose, potassium, magnesium, and fiber content, the date fruit is widespread in Arab countries. Some of the leading date producing countries in the world are in the Middle East and North Africa, such as Tunisia and Saudi Arabia.<\/p>\n\n\n\n

According to Moreira, there is space available for Saifa\u2019s products in Brazil. The company is a leading player in Saudi retail with a 40% market share. It has stores in Mecca and Medina, the holy cities of Islam, a staff of 1,500-plus employees, and controls its own production and distribution at an owned farm as well as two managed ones. Its portfolio features 350 products, and its best-selling dates are either plain or pistachio-filled ones.<\/p>\n\n\n\n

\u201cDemand for the product is growing in every country because, in addition to the religious aspect, nowadays, dates are associated with health benefits. The Brazilian market is booming. Date sales have been doubling each year,\u201d he said. \u201cBrazil has yet to have a Saudi Arabian supplier. Hence, this is a great opportunity for us,\u201d the executive said.<\/p>\n\n\n\n

Moreira argues that it is possible to introduce a new brand in Brazil with higher quality products than those currently available. The company\u2019s goal is to have its dates on sale at leading Brazilian supermarket chains in packs priced between BRL 20 for plain dates with no filling to BRL 80 for varieties with fillings or coated. Besides exhibiting at the food show, Moreira will have meetings in S\u00e3o Paulo throughout the week. \u201cAnuga brings an innovative trade show concept to the market. It enables us to have longer conversations [with visitors at the stand],\u201d he said.<\/p>\n\n\n\n

Translated by Gabriel Pomerancblum
<\/strong><\/p>\n

Deividi Correa\/C\u00e2mara \u00c1rabe<\/div>","protected":false},"excerpt":{"rendered":"

The date producing company Siafa is showcasing its products at the Anuga Select Brazil trade show. The goal is to break into the Brazilian market, where date consumption has shown sustained growth.<\/p>\n","protected":false},"author":2317,"featured_media":408595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[56399,50384,1771,3424,9561,9562,6004,9595],"class_list":{"0":"post-408610","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-anuga-brazil","9":"tag-business-2","10":"tag-dates","11":"tag-exhibition","12":"tag-exports-en","13":"tag-imports-en","14":"tag-saudi","15":"tag-saudi-arabia-en"},"wps_subtitle":"The date producing company Siafa is showcasing its products at the Anuga Select Brazil trade show. The goal is to break into the Brazilian market, where date consumption has shown sustained growth.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/408610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=408610"}],"version-history":[{"count":2,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/408610\/revisions"}],"predecessor-version":[{"id":408612,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/408610\/revisions\/408612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/408595"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=408610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=408610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=408610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}