{"id":408740,"date":"2026-04-09T18:51:56","date_gmt":"2026-04-09T21:51:56","guid":{"rendered":"https:\/\/anba.com.br\/?p=408740"},"modified":"2026-04-09T18:52:05","modified_gmt":"2026-04-09T21:52:05","slug":"halal-awareness-solidifies-at-anuga","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/halal-awareness-solidifies-at-anuga\/","title":{"rendered":"Halal awareness solidifies at Anuga"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 The halal market, which consists of products and services intended for Muslim consumers, has found a hub for promotion in the Anuga Select Brazil <\/a>food and beverage trade show, ending this Thursday (9) in S\u00e3o Paulo. Besides featuring halal products from Arab countries, the exhibition includes a Halal Zone pavilion offering information on the market, organized by the certifying company Fambras Halal<\/a>. Other certifiers, such as Cdial Halal and Halal Market, are also exhibitors.

Beni Piatetzky, the managing director of Koelnmesse Brasil, which hosts Anuga Select Brazil, told ANBA about the trade show\u2019s strategy regarding the halal industry. He said that in a bid to help exporters, Anuga decided to provided halal-related content by way of the 1st Anuga Select Brazil Halal Forum. \u201cTo show this market and the size of its potential to everyone,\u201d explained Piatetzky. The forum is organized by the International Halal Academy, a strategic partner to the certifier Fambras Halal.<\/p>\n\n\n

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\"Delduque
Delduque Martins: businesses are interested in Islamic markets<\/figcaption><\/figure>\n<\/div>\n\n\n

Piatetzky argues that awareness of halal is a gateway for exhibitors to reach new markets. Halal designates any product made in accordance with the rules of Islam, and therefore fit for consumption by followers of Muslim religion. The director claims that the new dynamics of the world economy call for market diversification. \u201cExhibitors cannot focus their output on a single country, on a single client, and that is what halal is about. It is about diversification, new doors, new avenues for this market,\u201d he said.

The forum provides information on the halal market and its requirements. At the Halal Zone, information is also made available and support is given to businesses interested in the topic. The International Halal Academy executive director and secretary-general and Fambras Halal Institutional Projects and Relations director Delduque Martins said the volume of companies interested in doing business in Islamic countries at Anuga this year was surprising. They headed to the Halal Zone looking for information.<\/p>\n\n\n

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\"Halal
Halal Brazil Project had its own area within the Arab pavilion<\/figcaption><\/figure>\n<\/div>\n\n\n

Additionally, the Arab-Brazilian Chamber of Commerce organizes a pavilion featuring brands from Arab countries, a region whose Muslim populations consume halal products. Within the pavilion, the Chamber maintains a stand for its Halal Brazil Project, which it runs in conjunction with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) to promote Brazilian halal products in Islamic markets. Piatetzky said Arab participation also strengthens the trade show\u2019s position when it comes to halal.

Anuga Select Brazil should end this Thursday (9) with record-high turnout. Last year, 16,000 people visited the event, according to the organizers. The managing director notes that marketing work has been done to retarget the show by focusing on audience quality over visitor numbers, with over 200 hours\u2019 worth of content. Anuga is hosted and organized by Koelnmesse.

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Isaura Daniel\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>
Deividi Correa\/Arab Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"

The food industry show ending this Thursday (9) in S\u00e3o Paulo featured an area and a forum focusing on the Islamic market, cementing its status as a source of information for businesses in the sector.<\/p>\n","protected":false},"author":1455,"featured_media":408710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[38979,50384,3424,27715,2092,30691,10132,15786,10216],"class_list":{"0":"post-408740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-anuga-3-en","9":"tag-business-2","10":"tag-exhibition","11":"tag-exportacoes-en-2","12":"tag-fair","13":"tag-feira-en-2","14":"tag-food-en","15":"tag-halal-en-2","16":"tag-muslim-en"},"wps_subtitle":"The food industry show ending this Thursday (9) in S\u00e3o Paulo featured an area and a forum focusing on the Islamic market, cementing its status as a source of information for businesses in the sector.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/408740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=408740"}],"version-history":[{"count":2,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/408740\/revisions"}],"predecessor-version":[{"id":408742,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/408740\/revisions\/408742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/408710"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=408740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=408740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=408740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}