![\"Hamza](\"https:\/\/anba.com.br\/wp-content\/uploads\/2026\/04\/hamza--768x1024.jpeg\")
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Fouta Harissa was established last November by Lamia Hatira and Alia Mahmoud, both of whom are of Tunisian and United States descent. It sells Tunisian products such as the fouta, a common piece of clothing at traditional Arab steam baths that doubles as a beach towel, a scarf, a skirt, a towel, a blanket, a cover, a piece of d\u00e9cor, etc. Crafted by artisans in Tunisia, the foutas are distributed by Fouta Harissa in Brazil (click the link at the bottom of the page to find out more).<\/p>\n\n\n\n
\u201cHamza is spending two weeks in S\u00e3o Paulo with the Fouta Harissa team \u2013 putting finishing touches on the collection, seeing the city, sharing with other artists and creatives, and especially organizing our launch event on Saturday and Sunday,\u201d explains Lamia. \u201cHamza\u2019s visit to Brazil is the culmination of this year-long collaboration, and it marks the launch of our joint collection,\u201d she says.<\/p>\n\n\n\n
The Banjer Lab design laboratory puts out sassy clothing and is known for its original socks and jackets featuring iconic elements of Tunisian cuisine, like harissa cans and Baklouti peppers. \u201cFood isn\u2019t just something we eat; it\u2019s how we connect, celebrate, and remember,\u201d Sellmy often says. He is also the founder of Banjer Digital Agency, a communications studio.<\/p>\n\n\n
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Hamza\u2019s partnership with the owners of Fouta Harissa began back in Tunisia, where they met a few years ago. \u201cFouta Harissa and Banjer Labs both speak the same language with their love for Tunisia, their reverence towards artisanal items, and a passion for turning commonplace things into extraordinary design objects. We also like to have fun and express our sense of humor through our brands,\u201d says Lamia, adding that they share an obsession for harissa, a spicy Tunisian sauce, and a desire to push creative boundaries.<\/p>\n\n\n\n
\u201cWorking with Fouta Harissa has been a really special experience for me. I love the energy in this collaboration \u2014 it feels like more than just two brands coming together; it\u2019s a dialogue between cultures. The combination of Tunisian identity and Brazilian creativity has bred something that\u2019s alive, expressive, and deeply rooted in art,\u201d Hamza wrote to ANBA.<\/p>\n\n\n\n
The artist notes that being S\u00e3o Paulo has been extremely inspiring. \u201cThe city\u2019s raw, vibrant scene pushes you to experiment and connect in new ways. There is a certain freedom here, a rhythm, a visual language that mixes beautifully with the richness of Tunisian culture. When combined, they become something unique, something that tells a story beyond borders,\u201d he says. Sellmy argues that he finds it important to bring the Tunisian identity wherever he goes and to allow it to evolve through sharing.<\/p>\n\n\n\n
The Pura Pic\u00e2ncia collection<\/h2>\n\n\n\n
The collab has bred pieces like Bols\u00e3o Harissa (the Big Harissa Purse), a large canvas-type cotton purse sewn by Atelier Rafflesia<\/a> in Tunis, with prints by the Dar Arbi <\/a>screen printing studio, in Sousse. A Pimenteira (The Pepper Tree) is a 100% cotton handloom-woven scarf by Fouta Harissa featuring art by Hamza, screen-printed by the Rio Grande do Sul-based company Delfam<\/a>. \u201cGuaran\u00e1 apimentada\u201d (Spicy Guaran\u00e1) is a signature numbered series of pop art screen prints inspired by the Tunisian-Brazilian connection and printed by Silk Screen Kato<\/a> in S\u00e3o Paulo. The tiles feature exclusive designs created in Tunisia and handcrafted in Brazil by Studio Ladrilho<\/a>.<\/p>\n\n\n\n According to Lamia, the collaboration goes to show that Fouta Harissa sees itself not only as a brand, but as a cultural platform for sharing art, design, and creativity between Tunisia and Brazil. Pura Pic\u00e2ncia pieces are original and unique, in limited editions. They will be on display and on sale during the weekend \u2013 the screen prints and tiles will only be sold during the event. Fouta Harissa will also launch its e-commerce channel. The event will take place at Rio de Janeiro-based brand Retropy\u2019s store, in a shared space with the boutique d\u00e9cor shop MAU and restaurant Cuscuz da Irina, offering typical Northeast Brazilian couscous.<\/p>\n\n\n\n Quick facts: Translated by Gabriel Pomerancblum
<\/strong>Fouta Harissa x Banjer Lab collaboration launch
Saturday, April 18, from 10 am to 6 pm, and Sunday, April 19, from 10 am to 5 pm
At the Retropy, MAU, and Cuscuz da Irina store
Rua Fortunato, 224, Vila Buarque, SP<\/p>\n\n\n\n
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