S\u00e3o Paulo \u2013The Brazilian beauty and personal hygiene product sector had a turnover of US$ 42 billion last year, with growth of 12.8% over 2010, according to figures disclosed on Thursday (22) by the president of the Brazilian Association of Toiletries, Perfumes & Cosmetics Industries (Abihpec), Jo\u00e3o Carlos Basilio, in a press conference promoted in S\u00e3o Paulo.<\/p>\n
The figure is still an estimate, but when confirmed, should put Brazil in the second position among the world\u2019s main consumers in the sector, overtaking Japan. According to Basilio, the earthquake and tsunami resulted in lower consumption in the Asian country. He believes that by 2015 the Brazilian market will be the world\u2019s greatest, exceeding that of the United States, the current leader.<\/p>\n
The executive pointed out that the country is already the main consumer of deodorants and children\u2019s products in the sector, and the second in hair products.<\/p>\n
In terms of exports, the Brazilian industry shipped the equivalent to US$ 754 million in 2011, growth of 8.7% over the previous year, according to Abihpec. Basilio pointed out that over the last 10 years, foreign sales have grown on average 14.7% a year, whereas the average import growth has been 16.4%.<\/p>\n
\u201cAppreciation of the Brazilian real [against the dollar] resulted in a deficit, albeit small, of US$ 126 million,\u201d he said. \u201cThat is not concerning, we do not feel an invasion of imported products,\u201d he added. This opinion is very different from that of other sectors in industry that are complaining about competition with imported products on the domestic market.<\/p>\n
Middle East<\/b><\/p>\n
Among the destinations for Brazilian cosmetics is the Arab world. According to the Foreign Trade director at Abihpec, Silvana Gomes, the market in the Middle East has been generating an \u201cexcellent result\u201d. \u201cIt is an important market, which accepts the Brazilian products and recognizes their quality,\u201d he said.<\/p>\n
In late May, the organisation is going to participate in BeutyWorld Middle East, in Dubai, in the United Arab Emirates, through a project for incentive to foreign sales maintained in partnership with the Brazilian Export and Investment Promotion Agency (Apex). The Brazilian stand will have eight companies, according to Gomes.<\/p>\n
Before, however, the industry should show its products at Hair Brasil, a sector fair to take place in S\u00e3o Paulo from Saturday (24) to Tuesday (27). Gomes informs that, at the event, there will be business roudntables with Brazilian companies and importers from Angola and Ghana.<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
The hygiene and beauty product sector had a turnover of US$ 42 billion last year, according to the sector association. The country may have overtaken Japan as the world\u2019s second main consumer.<\/p>\n","protected":false},"author":1454,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-40990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"The hygiene and beauty product sector had a turnover of US$ 42 billion last year, according to the sector association. The country may have overtaken Japan as the world\u2019s second main consumer.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/40990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1454"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=40990"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/40990\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=40990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=40990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=40990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}