S\u00e3o Paulo \u2013 She was savvy enough to take advantage of the Brazilian beachwear\u2019s good image overseas and the charm of the state of Cear\u00e1 in order to export. Now, she celebrates the results and makes plans for Sky Beach, her swimsuit, bikini and gym wear company based in Fortaleza (state of Cear\u00e1), to reach the Arab countries, among other markets. The secret to get there? According to Josefa Gecilma da Silva, the director president of the company, is to invest in style, modelling and cutting edge machinery. <\/p>\n
\u201cBesides, we count on support from sales reps in several Brazilian capitals and attend important domestic and foreign events in our area, such as Rodada de Neg\u00f3cios do Cear\u00e1, the Brazil Fashion Salon, in S\u00e3o Paulo, and the Madrid International Fashion Salon, in Spain,\u201d Josefa explains. <\/p>\n
Sky Beach was established in 2002 and is run by the entrepreneur and her brothers. The business emerged out of Josefa\u2019s experience as a modeller at beachwear companies. \u201cFrom the start, we have sought to invest in exclusive models, meeting the specific needs of each customer,\u201d she says. Now, the brand releases four collections each year, one of which is geared towards the international market. <\/p>\n
The brand entered the wholesale market in 2003. In Brazil, its top-selling states are S\u00e3o Paulo, Par\u00e1, Piau\u00ed, Pernambuco and its own, Cear\u00e1. <\/p>\n
The company started exporting in 2010, to Spain and Portugal. According to Josefa, bikini sales to Europe already account for 8% of company revenues. \u201cWe are raising that rate by attending more national and international fairs,\u201d she says. \u201cWe are also interested in the Arab countries.\u201d <\/p>\n
Adult bikinis are currently the flagship of domestic and foreign sales. According to the businesswoman, it is not hard to understand the secret of success. \u201cBrazilian beach wear is a reference for the quality of its fabrics and the design,\u201d she explains. \u201cThat is why other countries follow our trends when it comes to choosing items to wear on the sand or by the pool\u201d she says. \u201cIn other countries, people do not just want bikinis, they want Brazilian bikinis.\u201d<\/p>\n
Along these lines, the company is investing more and more in stand-out models, such as those made using stones, seeds, crochet and handiwork in general. \u201cThe use of these materials coupled with the concept of \u2018Brazility\u2019 is what makes our beach wear so appreciated,\u201d she says. <\/p>\n
Contact: <\/b>
Sky Beach
Telephone: (+55 85) 3245-2847
Site: www.skybeach.com.br<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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