{"id":410748,"date":"2026-05-19T16:45:22","date_gmt":"2026-05-19T19:45:22","guid":{"rendered":"https:\/\/anba.com.br\/?p=410748"},"modified":"2026-05-19T16:45:39","modified_gmt":"2026-05-19T19:45:39","slug":"tunisian-olive-oils-target-expansion-in-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/tunisian-olive-oils-target-expansion-in-brazil\/","title":{"rendered":"Tunisian olive oils target expansion in Brazil"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Exporting olive oils to Brazil for 14 years, Rivi\u00e8re d\u2019Or<\/a> is attending APAS Show for the fifth time with the goal of finding a distributor to place the company\u2019s products in major supermarket chains such as Carrefour and P\u00e3o de A\u00e7\u00facar.<\/p>\n\n\n

\n
\"Rivi\u00e8re
Rivi\u00e8re d\u2019Or CEO seeks to expand brand\u2019s presence in Brazil<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cWe want to get our brand onto these shelves quickly. We offer very high quality and highly competitive prices. In addition, when a Brazilian company buys from us, it buys directly from the producer\u2014there are no intermediaries between sourcing the raw material and the olive oils,\u201d said Rivi\u00e8re d\u2019Or CEO Abdessalem Louedi at the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>) booth at APAS.<\/p>\n\n\n\n

In addition to Brazil, the Tunisian<\/strong> family company\u2014now in its fourth generation in the olive oil business\u2014exports its bottles to more than 60 countries.<\/p>\n\n\n\n

\u201cWe\u2019ve been partners with the ABCC for many years, and we thank them for organizing this event with us every year. It\u2019s been very rewarding, and we\u2019ve grown significantly in the Brazilian market,\u201d the CEO said.<\/p>\n\n\n\n

Among Rivi\u00e8re d\u2019Or\u2019s distinguishing features, Abdessalem highlights tradition, history and production control.<\/p>\n\n\n\n

\u201cOur brand has a long history of nearly 100 years, and that makes a difference. In addition, my company is 100% dedicated to the olive oil business\u2014we aren\u2019t involved in any other activities. We oversee the entire production process, from the land where the olive trees are planted to the bottling and storage of the bottles.\u201d<\/p>\n\n\n

\n
\"Fahd
Fahd Ben Ameur and Hedi Belkhodja, from Bulla Regia<\/figcaption><\/figure>\n<\/div>\n\n\n

Attending APAS Show for the second consecutive year, Bulla Regia<\/a> is also already active in the Brazilian market.<\/p>\n\n\n\n

\u201cWe are at the event once again not only to meet our clients, but also to find new business opportunities,\u201d said Fahd Ben Ameur, Marketing Manager at Bulla Regia.<\/p>\n\n\n\n

Currently selling in Santos, S\u00e3o Paulo, the brand\u2014which markets organic olive oil in different sizes\u2014knows there is demand in other regions of Brazil, especially in the South.<\/p>\n\n\n\n

\u201cWe stand out first because of our certifications, including one from Brazil\u2019s Ministry of Agriculture, and we also have extensive experience in exporting and olive oil management. We understand the needs of different markets and are ready to export,\u201d Fahd explained.<\/p>\n\n\n\n

Like other companies in the sector, Bulla Regia is also seeking alternatives to cope with the logistical challenges caused by the war in the Middle East.<\/p>\n\n\n\n

\u201cIt\u2019s difficult for everyone, so we are trying to maintain good communication with our clients, especially those with agreements related to transportation. We are trying to stay present, listen and respond to customers. In moments like these, we want to be prepared for any eventuality,\u201d the company\u2019s Marketing Manager concluded.<\/p>\n\n\n\n

APAS Show newcomers<\/strong><\/h2>\n\n\n\n

Founded in 2005, Oleajoy Huilerie el Allem<\/a> took part in APAS Show for the first time, presenting premium, extra virgin and organic olive oils.<\/p>\n\n\n

\n
\"Amina
Amina Jdey, from Oleajoy Huilerie el Allem: first time at APAS<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cWe want to promote our company and do business here over the next few days. We are present in between 15 and 20 countries around the world, including the United States, Canada and some countries in Europe and the Middle East, and we want to find a distributor here in Brazil to handle our product,\u201d said Amina Jdey, Export Manager at Oleajoy Huilerie el Allem.<\/p>\n\n\n\n

Considering the Brazilian market strategic for the brand, the company aims to gain a foothold among consumers in the country.<\/p>\n\n\n\n

\u201cWe stand out because we handle the entire process, from extraction to bottling and export. In addition, we hold all certifications required by international markets and strive to participate in all major events to promote our product. We also offer very affordable prices and are committed to maintaining quality for our clients,\u201d the Export Manager concluded.<\/p>\n\n\n\n

Exporting to nearly 20 countries, Fermes Ali Sfar<\/a> is another Tunisian family-owned olive oil producer making its debut at Brazil\u2019s leading supermarket industry trade fair.<\/p>\n\n\n

\n
\"Oumaima
Oumaima Aouadhi, from Fermes Ali Sfar: Seeking business at APAS<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cFounded in 1970, our brand has three farms and is sold in many countries, including European nations and the U.S. In this first participation at APAS, we want to enter the Brazilian market<\/strong>. We conducted research before coming and understood how important this potential market is,\u201d said Oumaima Aouadhi, Export and Sales Manager at Fermes Ali Sfar.<\/p>\n\n\n\n

\u201cOver the next few days, our goal is to close deals and meet potential clients and future partners.\u201d<\/p>\n\n\n\n

Compared to competitors, the brand is betting on its \u201cTunisian touch\u201d and family tradition to stand out.<\/p>\n\n\n\n

Also in Brazil for the first time, Sora Oil<\/a> is attending the trade fair with the goal of getting to know Brazilian consumers and expanding its export markets.<\/p>\n\n\n\n

\u201cOur main focus is to produce only high-quality olive oil. We currently sell to many countries, including some in the Middle East and Europe, and we are here to explore the Brazilian market. It\u2019s a new market, but a very interesting one,\u201d said company CEO Bouzaien Abdelkader.<\/p>\n\n\n

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\"Sora
Sora Oil booth at APAS Show<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cWe have many competitors, but by betting on the quality of our products, we are confident we will find a place in this sector.\u201d<\/p>\n\n\n\n

Founded in 2019, Sora Oil produces three types of olive oil\u2014organic, extra virgin and premium\u2014made from organic products.<\/p>\n\n\n\n

The Tunisian companies are exhibiting at APAS Show 2026 in a booth organized by the ABCC, as part of an initiative by Tunisia\u2019s Export Promotion Center (CEPEX) and the Tunisian Embassy in Brazil. The ABCC\u2019s area also features other Tunisian companies, in addition to those mentioned above, as well as brands from Syria and Egypt.<\/p>\n\n\n\n

Read also<\/em>:
Syrian chocolate arrives in Brazil<\/a><\/p>\n\n\n\n

Report by Rebecca Vettore, in collaboration with ANBA<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Rebecca Vettore\/ANBA<\/div>
Rebecca Vettore<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"

Some Tunisian olive oil brands, such as Rivi\u00e8re d\u2019Or and Bulla Regia, are already sold in Brazilian retail. Others, including Oleajoy Huilerie el Allem, Fermes Ali Sfar and Sora Oil, are seeking to enter the market. All are exhibiting at APAS Show in S\u00e3o Paulo.<\/p>\n","protected":false},"author":2342,"featured_media":410738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[27316,9534,9561,2567,32068,2412,56809,48914],"class_list":{"0":"post-410748","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-apas-en","9":"tag-brazil-en","10":"tag-exports-en","11":"tag-market","12":"tag-olive-oils","13":"tag-sales","14":"tag-trade-fair","15":"tag-tunisia-2"},"wps_subtitle":"Some Tunisian olive oil brands, such as Rivi\u00e8re d\u2019Or and Bulla Regia, are already sold in Brazilian retail. Others, including Oleajoy Huilerie el Allem, Fermes Ali Sfar and Sora Oil, are seeking to enter the market. All are exhibiting at APAS Show in S\u00e3o Paulo.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/410748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=410748"}],"version-history":[{"count":2,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/410748\/revisions"}],"predecessor-version":[{"id":410750,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/410748\/revisions\/410750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/410738"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=410748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=410748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=410748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}