{"id":410793,"date":"2026-05-20T14:56:46","date_gmt":"2026-05-20T17:56:46","guid":{"rendered":"https:\/\/anba.com.br\/?p=410793"},"modified":"2026-05-20T16:57:54","modified_gmt":"2026-05-20T19:57:54","slug":"brazil-fair-aids-egyptian-strawberry-dates-deals","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazil-fair-aids-egyptian-strawberry-dates-deals\/","title":{"rendered":"Brazil fair aids Egyptian strawberry, dates deals"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 From his booth at the APAS Show supermarket trade fair in S\u00e3o Paulo, executive Amr Ali says he is close to closing frozen strawberry sales with three Brazilian companies. A few meters away, also exhibiting at the event, Mohamed Ahmed Habib describes advanced-stage talks to begin shipping frozen potatoes to Brazil, while Tarek Rabai says he believes containers of dates will be headed to the Brazilian market after the fair. The three represent Egyptian companies exhibiting at APAS Show in a space organized by the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>).<\/p>\n\n\n\n

Impressed by the scale and turnout of the event, Amr Ali, CEO of El Sheik Group<\/a>, said the company began exporting frozen strawberries to Brazil this year after exhibiting at another trade fair in S\u00e3o Paulo, Anuga Select Brazil. Two days into APAS Show, El Sheik Group was already moving toward expanding its sales in the country, with 90% of the work done to close two to three new deals. Ali says Brazil\u2019s frozen strawberry market is excellent.<\/p>\n\n\n\n

According to Ali, the Egyptian group entered the frozen fruit and vegetable business at the beginning of the last decade and started exporting in 2019. The CEO said a strategy focused on safe products, competitive prices and quality helped the company become the largest exporter of frozen fruits and vegetables to Russia in 2020. El Sheik Group\u2019s frozen foods\u2014ranging from strawberries and apricots to mangoes and cauliflower\u2014are exported to China, Europe and other markets, in addition to Russia and Brazil.<\/p>\n\n\n

\n
\"Habib
Habib negotiates Egyptian Helmond potatoes at trade fair<\/figcaption><\/figure>\n<\/div>\n\n\n

Mohamed Ahmed Habib, meanwhile, is representing the Helmond Pomme Frites<\/a> brand at APAS Show. The brand belongs to Egyptian retail group Fathalla Group and is making its first move into the Brazilian market at the fair. The group recently launched its French fries and potato products business and already supplies European countries, Cuba, Venezuela, Jordan, the United Arab Emirates and Armenia. It is now moving toward supplying Brazil. \u201cIt should become our main target because you have a large population and huge demand for potato products that even your local production cannot meet,\u201d says Habib.<\/p>\n\n\n\n

Helmond is open to several business possibilities with Brazilian companies, including supplying its own brand and private-label products. Habib says Brazil\u2019s low market prices for such products are challenging, but Helmond offers potatoes for different consumer segments and price ranges. He said successful meetings were held at APAS and only a few adjustments are needed to finalize orders. \u201cWe are at a very advanced stage,\u201d he told ANBA.<\/p>\n\n\n

\n
\"Mohammed
Mohammed showcases Fenti dates at APAS Show<\/figcaption><\/figure>\n<\/div>\n\n\n

At the booth of date producer Fenti<\/a>, Tarek Rabai was also enthusiastic about the company\u2019s performance at APAS Show. Rabai is a Sales and marketing consultant at Acelya Trading, based in the UAE and owner of the Egyptian company Fenti. The consultant believes the shortage of medjool dates, which sold out during the last Ramadan, favors the entry of its products into Brazil. \u201cWe have stock, this is a good opportunity for us,\u201d Rabai told ANBA. Speaking on the second day of APAS, he said he made serious, promising contacts at the event and believes he will sell a few containers.<\/p>\n\n\n\n

Fenti dates are already exported to markets such as Turkey, Bangladesh, Russia and Indonesia. Emphasizing Brazil\u2019s size as a consumer market, Rabai says this is the company\u2019s first time participating in APAS Show. \u201cIt\u2019s really impressive,\u201d he says of the trade fair. \u201cThe turnout is excellent, the quality of visitors is very good. For a first year, the impression is very positive, and we are planning to return next year. We want to become a permanent part of this project,\u201d he said. He is promoting the dates at the Brazilian event alongside Fenti Export Manager Mai Mohammed.<\/p>\n\n\n\n

In addition to El Sheikh Group, Helmond and Fenti, other companies from Egypt as well as firms from Tunisia and Syria are exhibiting in the space organized by the ABCC at APAS Show. The exhibition opened on Monday (18) and runs through Thursday (21) at Expo Center Norte.<\/p>\n\n\n\n

Read also<\/em>:
Tunisian olive oils target expansion in Brazil<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Isaura Daniel\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"

Representatives from strawberry, potato and date companies said on the second day of exhibiting at APAS Show that they are close to closing deals with the Brazilian market.<\/p>\n","protected":false},"author":1455,"featured_media":410781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[27306,9534,1771,10132,9562,56821,24464,56809],"class_list":{"0":"post-410793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-apas-show-en","9":"tag-brazil-en","10":"tag-dates","11":"tag-food-en","12":"tag-imports-en","13":"tag-potatoes-2","14":"tag-strawberries","15":"tag-trade-fair"},"wps_subtitle":"Representatives from strawberry, potato and date companies said on the second day of exhibiting at APAS Show that they are close to closing deals with the Brazilian market.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/410793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=410793"}],"version-history":[{"count":2,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/410793\/revisions"}],"predecessor-version":[{"id":410795,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/410793\/revisions\/410795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/410781"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=410793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=410793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=410793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}