{"id":410818,"date":"2026-05-20T17:01:07","date_gmt":"2026-05-20T20:01:07","guid":{"rendered":"https:\/\/anba.com.br\/?p=410818"},"modified":"2026-05-20T17:21:12","modified_gmt":"2026-05-20T20:21:12","slug":"tunisia-posts-largest-ever-presence-at-apas-show","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/tunisia-posts-largest-ever-presence-at-apas-show\/","title":{"rendered":"Tunisia posts largest-ever presence at APAS Show"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 After becoming the leading supplier of dates to Brazil, Tunisians now want to gain prominence in olive oil sales to the country as well. Seeking growth in both products, Tunisia is showcasing its strongest-ever presence at this year\u2019s APAS Show supermarket trade fair. \u201cThis year Tunisia has its largest participation, with 16 companies,\u201d Atef Ghariani, director of Financial and Administrative Affairs at the Tunisian Export Promotion Center (Cepex), also known as Tunisia Export<\/a>, told ANBA.<\/p>\n\n\n\n

Tunisian companies are exhibiting dates and olive oils at the event in an initiative led by Cepex and the Tunisian Embassy in Brazil, in a space organized by the Arab-Brazilian Chamber of Commerce <\/strong>(ABCC<\/a>). According to Ghariani, this is Tunisia\u2019s seventh participation in APAS Show. The trade fair opened on Monday (18) and runs through Thursday (21) at Expo Center Norte in S\u00e3o Paulo. Ghariani is representing Cepex at the event alongside the institution\u2019s director, Hela Ammar.<\/p>\n\n\n

\n
\"Sifaoui:
Sifaoui: Bizerta olive oil sales expanding to more regions in Brazil<\/figcaption><\/figure>\n<\/div>\n\n\n

Hassan Al-Saadani, Head of Tunisia\u2019s Trade and Consular Office in S\u00e3o Paulo, says this is also the largest participation ever by an Arab and African country at APAS Show. He attributes the interest to Brazil\u2019s status as an emerging market in which Tunisians see the need to establish a presence. He recalled Tunisia\u2019s success with dates and believes dates and olive oil will also open the doors of the Brazilian market to other food products from his country.<\/p>\n\n\n\n

\u201cTunisia is the largest supplier of dates to Brazil,\u201d says Al-Saadani. Last year, the country exported USD 5 million worth of the fruit to Brazil, nearly double the amount shipped by second-place United Arab Emirates and well ahead of Saudi Arabia, Israel and Iran, which ranked third, fourth and fifth, respectively, according to data compiled by the ABCC. \u201cWe will bring other products, such as sardines, tuna and peppers,\u201d Al-Saadani says about plans to expand food supplies to Brazil.<\/p>\n\n\n\n

Tunisia is not Brazil\u2019s leading olive oil supplier, but it is among the main ones. According to data from the Arab-Brazilian Chamber, Tunisians were Brazil\u2019s sixth-largest olive oil supplier in 2025, with USD 8.4 million in exports. Ghariani noted that Tunisian olive oil has won several awards worldwide for its quality and is already well established in Europe. \u201cNow we want to increase exports to Brazil,\u201d he said.

The director believes participation in APAS Show is an opportunity for Tunisian companies to build direct relationships with Brazilian importers and position themselves in other Latin American markets. The goal is for Tunisian brands to use Brazil as a gateway to reach other countries in the region as well. Like Al-Saadani, Ghariani is already thinking about the next steps in Tunisia\u2019s trade with Brazil, planning to introduce new products made in his country.<\/p>\n\n\n\n

At APAS Show, one of the exhibitors already contributing to Tunisia\u2019s olive oil exports to Brazil is Bizerta Agri Industry<\/a>, which markets the Oilyssa and Orolio brands. The company has been selling its olive oils to the Brazilian market for nearly two years, according to information CEO Amine Sifaoui gave ANBA. He said the company currently supplies supermarkets in Rio de Janeiro and is expanding into other regions of Brazil through new partnerships.<\/p>\n\n\n\n

\u201cBrazil is very interesting for us because it\u2019s a large market. Consumption in Brazil is similar to that of France, for example. It is larger than Japan\u2019s, larger than Canada\u2019s. So it is a very, very interesting market, and the culture of olive oil consumption is becoming more and more popular year after year,\u201d said Sifaoui. This is Bizerta\u2019s second participation in APAS Show as an exhibitor. The company produces conventional and organic olive oils and exports to 25 countries across all continents.<\/p>\n\n\n\n

Read also<\/em>:
Tunisian olive oils target expansion in Brazil<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Isaura Daniel\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"

The Arab country is showcasing the participation of 16 companies at the trade fair in S\u00e3o Paulo. Tunisians lead international date exports to Brazil and are expanding olive oil supplies.<\/p>\n","protected":false},"author":1455,"featured_media":410810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[41719,27316,32058,53239,1771,32068,26622,28491,48914],"class_list":{"0":"post-410818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-apas-en-2","9":"tag-apas-en","10":"tag-azeites-en","11":"tag-cepex-2","12":"tag-dates","13":"tag-olive-oils","14":"tag-tamaras-en","15":"tag-tunisia-en-3","16":"tag-tunisia-2"},"wps_subtitle":"The Arab country is showcasing the participation of 16 companies at the trade fair in S\u00e3o Paulo. Tunisians lead international date exports to Brazil and are expanding olive oil supplies.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/410818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=410818"}],"version-history":[{"count":7,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/410818\/revisions"}],"predecessor-version":[{"id":410841,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/410818\/revisions\/410841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/410810"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=410818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=410818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=410818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}