{"id":410938,"date":"2026-05-21T17:08:10","date_gmt":"2026-05-21T20:08:10","guid":{"rendered":"https:\/\/anba.com.br\/?p=410938"},"modified":"2026-05-21T17:08:19","modified_gmt":"2026-05-21T20:08:19","slug":"apas-show-drives-connections-business-for-arabs","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/apas-show-drives-connections-business-for-arabs\/","title":{"rendered":"APAS Show drives connections, business for Arabs"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 The APAS Show supermarket trade fair comes to a close on Thursday (21) in S\u00e3o Paulo after four days of intense activity at the space where the Arab-Brazilian Chamber of Commerce <\/strong>(ABCC<\/a>) organized the participation of 21 companies from Arab countries. Results included deals already closed, advanced talks with prospects for near-term sales, and many promising contacts.<\/p>\n\n\n

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\"Trade
Trade fair visitors sample Syrian chocolates<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cThe trade fair was very good for us. It was incredible. It exceeded our expectations,\u201d said Sales Director Feras Al-Rifai, who showcased the Syrian chocolate brands Rollana and Alvido at the ABCC\u2019s space. Al-Rifai says a deal has already been closed and other agreements are expected to be finalized. After making some adjustments and obtaining the necessary approvals, the chocolates will begin to be shipped to Brazil.<\/p>\n\n\n\n

According to Al-Rifai, the company received clients from Brazil and across Latin America and had serious inquiries from Brazil, Bolivia, Colombia and Peru. He says buyers liked the flavor, texture, packaging and color of the products. \u201cWhen negotiations reach the pricing stage, they are surprised. Our prices are very competitive, and there is a very good margin for importers to make a profit,\u201d he said.<\/p>\n\n\n

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\"Boumaiza
Boumaiza speaks with visitors at Nouri booth<\/figcaption><\/figure>\n<\/div>\n\n\n

Tunisian company Nouri, which exhibited dates at the ABCC\u2019s space at APAS Show, reached the final day of the trade fair with advanced talks underway with new clients. The company has been exporting to Brazil since 2016. \u201cWe\u2019re growing\u2014year after year we\u2019re increasing our volumes,\u201d said Nouri Export Manager Mohamed Amine Boumaiza about sales to Brazil, where the company has eight clients.<\/p>\n\n\n\n

\u201cThis trade fair is always good, always a great place to meet our team, our agents and our clients, and to meet new people. Visitors come from Uruguay, Argentina and Chile, not only from Brazil. This is a very important exhibition for us,\u201d he said. A total of 16 Tunisian companies are exhibiting at the fair in an initiative by the Tunisian Export Promotion Center (Cepex) and the Tunisian Embassy in Brazil.<\/p>\n\n\n\n

\u201cThis trade fair is always good, always a great place to meet our team, our agents and our clients, and to meet new people. Visitors come from Uruguay, Argentina and Chile, not only from Brazil. This is a very important exhibition for us,\u201d he said. A total of 16 Tunisian companies are exhibiting at the fair in an initiative by the Tunisian Export Promotion Center (Cepex) and the Tunisian Embassy in Brazil.<\/p>\n\n\n

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\"Arab-Brazilian
Arab-Brazilian Chamber leaders with Bahrain ambassador (C)<\/figcaption><\/figure>\n<\/div>\n\n\n

Companies from Tunisia, Syria and Egypt took part in the spaces organized by the ABCC, showcasing products such as olive oils, dates, chocolate, frozen vegetables and frozen fruits, among others. \u201cWe\u2019re satisfied with the number of people, visits and connections being made. We can see that the public is interested, talking, negotiating and trying to advance relationships, which is our main goal,\u201d ABCC President William Adib Dib Jr. told ANBA.<\/p>\n\n\n\n

The ABCC had two spaces for the companies, positioned opposite each other, a setup celebrated by the institution\u2019s vice president of international relations and secretary-general, Mohamad Orra Mourad. \u201cThis greatly helped our logistics and also improved our service, assistance and support for exhibitors. The internal spaces were also larger, which helped showcase the products better, making them more visible and attracting attention,\u201d he said.<\/p>\n\n\n

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\"Arab-Brazilian
Arab-Brazilian Chamber at APAS: Hannun, Dib and Mourad<\/figcaption><\/figure>\n<\/div>\n\n\n

Mourad said companies were satisfied with the quality of the contacts made at the fair. \u201cWe had Egypt, focused mainly on frozen products. They already have a market here in Brazil that is consolidating and growing. Tunisia, with dates and olive oil, also already has penetration in Brazil. We cannot forget that Tunisia is the largest supplier of dates to Brazil, and this trend is expected to continue growing,\u201d he said. He also highlighted the presence of Syrian chocolates at the trade fair. \u201cSyria has a well-established industry in this segment, but it is still little known to Brazilian consumers,\u201d he said, celebrating the country\u2019s participation in the event.<\/p>\n\n\n\n

According to Dib, the ABCC will once again take part in the next APAS Show, in 2027. \u201cWith a larger space, greater variety, more countries and more products,\u201d he promised. On Thursday, the ABCC\u2019s space was visited by other leaders from the institution, including Vice President of Foreign Trade Daniel Hannun. Bahrain Ambassador to Brazil Bader Abbas Alhelaibi was also present. The trade fair featured 900 exhibitors from 24 countries, and organizers expected to welcome 150,000 buyers.<\/p>\n\n\n\n

Read also<\/em>:
Syrian chocolate arrives in Brazil<\/a>
APAS Show: FX rate favors Arab sales to Brazil<\/a>
Tunisian olive oils target expansion in Brazil<\/a>
Brazil fair aids Egyptian strawberry, dates deals<\/a>
Tunisia posts largest-ever presence at APAS Show<\/a>
Brazil VP cites pro-consumption steps at APAS Show<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Isaura Daniel\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"

Syrian chocolates are expected to start being exported to Brazil, while a Tunisian date company is in advanced talks for new deals. These are among the results of Arab companies\u2019 participation in a space organized by the Arab-Brazilian Chamber in the S\u00e3o Paulo trade fair.<\/p>\n","protected":false},"author":1455,"featured_media":410887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[27316,27306,19938,1771,48455,10132,9611,56809,48914],"class_list":{"0":"post-410938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-apas-en","9":"tag-apas-show-en","10":"tag-chocolate-en","11":"tag-dates","12":"tag-egypt-2","13":"tag-food-en","14":"tag-syria-en","15":"tag-trade-fair","16":"tag-tunisia-2"},"wps_subtitle":"Syrian chocolates are expected to start being exported to Brazil, while a Tunisian date company is in advanced talks for new deals. These are among the results of Arab companies\u2019 participation in a space organized by the Arab-Brazilian Chamber in the S\u00e3o Paulo trade fair.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/410938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=410938"}],"version-history":[{"count":2,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/410938\/revisions"}],"predecessor-version":[{"id":410940,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/410938\/revisions\/410940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/410887"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=410938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=410938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=410938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}