{"id":412876,"date":"2026-06-19T16:30:00","date_gmt":"2026-06-19T19:30:00","guid":{"rendered":"https:\/\/anba.com.br\/?p=412876"},"modified":"2026-06-19T15:57:04","modified_gmt":"2026-06-19T18:57:04","slug":"habibah-turns-bathing-into-a-self-care-ritual","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/habibah-turns-bathing-into-a-self-care-ritual\/","title":{"rendered":"Habibah turns bathing into a self-care ritual"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Combining a long-standing skin condition, her travels through Mediterranean countries, and a body scrub brought from Paris by her sister during the postpartum period, Daniela Succar Dib created a brand focused on body hydration while also turning bathing into a ritualistic experience. \u201cSince I was young, I\u2019ve always struggled with very dry skin. It was so sensitive that it would sometimes flake,\u201d the entrepreneur says. \u201cAnd I never had the patience to apply moisturizer. It didn\u2019t seem practical to me to take a shower, dry off, and only then apply the product. I always relied on oils during the shower instead.\u201d<\/p>\n\n\n\n

The problem was that, even now in her fifties, she still had not found the ideal oil. It was only after her sister brought her that French scrub\u2014made with coarse salt and oil-based ingredients\u2014when she had just given birth to her third child at age 49, that Daniela came up with the idea of creating her own brand. \u201cWhen I opened that jar and smelled it, so many scent memories came back, many from a trip I took with a close friend in the 1990s to Mediterranean countries, including Egypt. I thought: why not create the perfect product for my skin myself?\u201d she recalls.<\/p>\n\n\n

\n
\"Andrea
Andrea Saad (background) joined forces with Daniela Succar Dib (foreground) in Habibah<\/figcaption><\/figure>\n<\/div>\n\n\n

That was how Habibah was born in September 2024. Dib invited Andrea Saad, a long-term friend who works in the financial sector, to help develop the business plan and join her as a partner in the venture. She then immersed herself in the world of perfumery\u2014researching several French fragrance houses, and disappointed with all of them, eventually finding her favorite in Brazil. From there, it took a year and a half to develop the products (which she designed herself), create the packaging (featuring an old apothecary look in amber glass, which helps protect the contents), and launch the e-commerce website. Habibah officially debuted in April of this year.<\/p>\n\n\n\n

As a second-generation owner of Dep\u00f3sito de Meias S\u00e3o Jorge, a traditional underwear store on S\u00e3o Paulo\u2019s Rua 25 de Mar\u00e7o, Dib was the one who transformed the local shop into an online business in 2001. Drawing on her extensive e-commerce experience, she personally created Habibah\u2019s sales platform. Production is handled by a full-service outsourced manufacturer located in the countryside of S\u00e3o Paulo state. Everything else\u2014logo, marketing, content, and more\u2014was created by what she calls \u201chuman hands,\u201d professionals she met throughout her journey. \u201cI didn\u2019t want to hire companies, but people.\u201d<\/p>\n\n\n

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\"The
The catalog includes scrubs, oils, and soaps<\/figcaption><\/figure>\n<\/div>\n\n\n

Today, the catalog includes three products: a scrub, an oil, and a soap. Each is available in two different fragrances. A new scent, blending different lemons, is set to be launched soon. One of the scrubs contains argan oil, known as \u201cMorocco\u2019s gold.\u201d Other products are also expected to be introduced shortly, including a two-in-one product that can be used on hair as well.<\/p>\n\n\n\n

\u201cIdeas keep coming up, and we test and develop them without rushing, without that urge to have a huge portfolio,\u201d she explains. The brand\u2019s concept is to revive the way people used to bathe in the past: unhurriedly, as a ritual for the soul, much like many Eastern cultures still do today. She cites the Turkish bath as one of her inspirations.<\/p>\n\n\n\n

The products are sold through the brand\u2019s online platform and at events. Dib is still trying to better understand her customer base, but she believes it includes people with dry skin like hers, women over 50 dealing with menopause-related dryness, those who enjoy bathing rituals, and consumers who prefer more natural products. Exporting is a goal for the near future.<\/p>\n\n\n\n

Of Arab descent\u2014\u201cI\u2019m 75% Syrian and 25% Lebanese,\u201d she says\u2014Dib explains that Habibah reflects her ancestral roots in more ways than just its name. \u201cThe brand is completely inspired by the Arab world because sensory experiences are such a strong part of that culture.\u201d<\/p>\n\n\n\n

Check it out:
Habibah website<\/a>\u2013Habibah Instagram<\/a><\/p>\n\n\n\n

Report by D\u00e9bora Rubin, in collaboration with ANBA<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Supplied<\/div>
Supplied<\/div>
Supplied<\/div>","protected":false},"excerpt":{"rendered":"

The Brazilian brand brings scrubs, oils, and soaps inspired by the Mediterranean and Arab worlds to the market. The company was founded by Daniela Succar Dib, of Syrian and Lebanese descent, based on memories from her travels.<\/p>\n","protected":false},"author":2309,"featured_media":412859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[57178,57177,57179,57180,57182,42300,1964,37267,57181,57189],"class_list":{"0":"post-412876","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-andrea-saad","9":"tag-bathing","10":"tag-body-care","11":"tag-daniela-succar-dib","12":"tag-habibah","13":"tag-hydration","14":"tag-oil","15":"tag-pele-2-en","16":"tag-skin","17":"tag-skincare-products-2"},"wps_subtitle":"The Brazilian brand brings scrubs, oils, and soaps inspired by the Mediterranean and Arab worlds to the market. The company was founded by Daniela Succar Dib, of Syrian and Lebanese descent, based on memories from her travels.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/412876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2309"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=412876"}],"version-history":[{"count":4,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/412876\/revisions"}],"predecessor-version":[{"id":412910,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/412876\/revisions\/412910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/412859"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=412876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=412876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=412876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}