{"id":413050,"date":"2026-06-23T16:21:59","date_gmt":"2026-06-23T19:21:59","guid":{"rendered":"https:\/\/anba.com.br\/?p=413050"},"modified":"2026-06-23T16:22:09","modified_gmt":"2026-06-23T19:22:09","slug":"malaysia-seeks-to-attract-brazilian-businesspeople","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/malaysia-seeks-to-attract-brazilian-businesspeople\/","title":{"rendered":"Malaysia seeks to attract Brazilian businesspeople"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Malaysia\u2019s trade promotion agency, MATRADE<\/a>, held the Brazil\u2013Malaysia Business Meeting on Tuesday (23) at the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>) in S\u00e3o Paulo to attract Brazilian companies through increased trade and participation in the MIHAS trade fair in September. Malaysia shares with Arab countries the characteristic of having a predominantly Muslim population, which creates demand for halal products and services\u2014those permitted under Islamic law.<\/p>\n\n\n\n

Halal products are those that may be consumed by Muslims. They cannot, for example, contain traces of pork or alcohol. Halal products are characterized by being produced under high standards of sanitation, governance, and respect for animal welfare and the environment. Brazil is the world\u2019s largest exporter of halal meat.<\/p>\n\n\n\n

At the opening of the event, ABCC Vice President of Marketing Silvia Antibas said that halal-certified foods are valued even by non-Muslim consumers.<\/p>\n\n\n\n

\u201cThat is why, for Brazilian companies interested in this market [Malaysia], seriously pursuing halal certification is not merely a regulatory or commercial matter. It is a way of communicating appropriately with the local consumer,\u201d she said.<\/p>\n\n\n\n

Meanwhile, Malaysia\u2019s Commercial Consul and MATRADE Trade Commissioner in S\u00e3o Paulo, Amirul Azman Ahmad, said that the two countries are \u201cseparated by geography, but close through trade.\u201d<\/p>\n\n\n\n

Home to 35 million people and covering an area similar in size to the Brazilian state of Goi\u00e1s, Malaysia is located in Southeast Asia and serves as an important distribution and re-export hub. The country is a member of the Association of Southeast Asian Nations (ASEAN), a free trade bloc that also includes Brunei, Cambodia, Indonesia, Laos, Myanmar, the Philippines, Singapore, Thailand, Vietnam, and Timor-Leste.<\/p>\n\n\n\n

\u201cThrough Malaysia, Brazilian companies can access all ASEAN countries,\u201d Ahmad said.<\/p>\n\n\n

\n
\"Amirul
Amirul Azman Ahmad: Brazilian companies can access Southeast Asia through Malaysia<\/figcaption><\/figure>\n<\/div>\n\n\n

Malaysia<\/p>\n\n\n\n

Brazil is Malaysia\u2019s 19th<\/sup>-largest trading partner. According to data from Brazil\u2019s Ministry of Development, Industry, Trade and Services, compiled by the ABCC, Brazil exported USD 3.5 billion worth of goods to the Asian country in 2025, a decline of 18% compared with 2024. Imports rose by 1.2% to USD 1.5 billion.<\/p>\n\n\n\n

Brazil\u2019s main exports were iron ore, sugar, and crude oil. Its principal imports from Malaysia were integrated circuits, telephone equipment, food preparations based on fat blends, and computers.<\/p>\n\n\n\n

The event also featured experts in halal products and services, including Zaynab El Bernoussi, a researcher at the Africa Institute of the Global Studies University in Sharjah, United Arab Emirates. She delivered a presentation titled \u201cHalal Certification and the Growth of the Islamic Political Economy,\u201d outlining current halal consumption trends.<\/p>\n\n\n\n

Bernoussi sought to demonstrate that halal is a broader concept than food production alone and that it evolves alongside changes in Islamic society and consumer behavior.<\/p>\n\n\n\n

Jorge Ferreira dos Santos Filho, a senior advisor at state-run Banco do Brasil, presented the financial products offered by the institution to support companies seeking to expand their exports.<\/p>\n\n\n\n

MIHAS trade fair expands business opportunities in Malaysia<\/strong><\/h2>\n\n\n\n

In addition to its domestic market and strategic geographic location, Malaysia highlighted the MIHAS trade fair as a gateway to its market. A multisector event, MIHAS is held annually in capital Kuala Lumpur.<\/p>\n\n\n\n

The ABCC will participate in the exhibition with its own pavilion through the Halal do Brasil sectoral project, which promotes Brazilian-made halal products abroad. The chamber first took part in the event in 2023 and has returned every year since.<\/p>\n\n\n\n

Fernanda Dantas, Internationalization Projects Manager at the ABCC, presented the opportunities the event offers Brazilian companies and said there is still room for businesses interested in taking part in this year\u2019s edition, scheduled for September 23\u201326.<\/p>\n\n\n\n

\u201cWe are building Brazil\u2019s presence and strengthening this relationship through a project aimed at positioning Brazil as much more than a supplier of meat,\u201d Dantas said, noting that the trade fair also offers strong potential for the promotion of manufactured and higher value-added products.<\/p>\n\n\n

\n
\"The
The event was held at the Arab-Brazilian Chamber and featured a showcase of Malaysian products<\/figcaption><\/figure>\n<\/div>\n\n\n

Brazilian companies shared the results of their participation in the trade fair. One company began exporting p\u00e3o de queijo\u2014Brazil’s famous cheese bread\u2014to Malaysia, while another found buyers for the grains it markets.<\/p>\n\n\n\n

MATRADE Trade Advisor Kossi Telou said that Malaysia is a major business hub and is increasingly committed to exporting electronics, semiconductors, and petrochemical products.<\/p>\n\n\n\n

\u201cThe global trade landscape will undergo major changes in the coming years, and the ASEAN region will be fundamental to this process,\u201d Telou said, referring to the growing role of emerging countries in global commerce.<\/p>\n\n\n\n

Taken together, ASEAN member states constitute the world\u2019s fifth-largest economy, according to figures presented by Telou. By 2030, they are expected to rank fourth. In the same year, the halal economy is projected to reach USD 5 trillion.<\/p>\n\n\n\n

The event also featured demonstrations of products made in Malaysia and the signing of a memorandum of understanding between the Restu Foundation and CDIAL Halal certifier to promote Islamic and halal concepts in Brazil. The ABCC was also represented at the event by board member Arthur Jafet.<\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"

Malaysia\u2019s export promotion agency held an event at the Arab-Brazilian Chamber of Commerce to present business opportunities in the country, including access to the Southeast Asian market and participation in the MIHAS trade fair.<\/p>\n","protected":false},"author":2317,"featured_media":413031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[48478,57208,9534,50384,2944,9561,38735,9562,26440,54021,43495],"class_list":{"0":"post-413050","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-arab-brazilian-chamber-of-commerce-2","9":"tag-asean","10":"tag-brazil-en","11":"tag-business-2","12":"tag-companies","13":"tag-exports-en","14":"tag-halal-do-brasil-en-2","15":"tag-imports-en","16":"tag-malaysia","17":"tag-matrade-2","18":"tag-mihas-en"},"wps_subtitle":"Malaysia\u2019s export promotion agency held an event at the Arab-Brazilian Chamber of Commerce to present business opportunities in the country, including access to the Southeast Asian market and participation in the MIHAS trade fair.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/413050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=413050"}],"version-history":[{"count":2,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/413050\/revisions"}],"predecessor-version":[{"id":413083,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/413050\/revisions\/413083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/413031"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=413050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=413050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=413050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}