{"id":414291,"date":"2026-07-21T14:14:31","date_gmt":"2026-07-21T17:14:31","guid":{"rendered":"https:\/\/anba.com.br\/?p=414291"},"modified":"2026-07-21T14:14:40","modified_gmt":"2026-07-21T17:14:40","slug":"armazem-nordestino-caters-to-brazilians-abroad","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/armazem-nordestino-caters-to-brazilians-abroad\/","title":{"rendered":"Armaz\u00e9m Nordestino caters to Brazilians abroad"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Armaz\u00e9m Nordestino, a retailer specializing in nuts, beverages, cheeses, biscuits, meats, sweets and traditional flours from the Brazilian state of Para\u00edba, is seeking commercial partnerships to bring its products to Brazilians living in Arab countries. The company<\/a> focuses on serving consumers who enjoy Para\u00edba\u2019s regional products, whether in Rio de Janeiro\u2014where it operates a store at the city\u2019s traditional S\u00e3o Crist\u00f3v\u00e3o Fair\u2014or elsewhere in Brazil and abroad.<\/p>\n\n\n\n

\u201cWe’re very interested in selling our products to Brazilians living there,\u201d said Armaz\u00e9m Nordestino partner C\u00e1tia Camaz, referring to the Arab countries.<\/p>\n\n\n\n

The company has already made one attempt to export to Saudi Arabia, but the shipment ultimately did not go ahead because each country has its own import requirements. It has, however, successfully shipped products to North Africa\u2019s Morocco. The company\u2019s goal is now to expand its presence in Arab markets as part of its export business.<\/p>\n\n\n

\n
\"The
The company operates a store at Rio de Janeiro\u2019s S\u00e3o Crist\u00f3v\u00e3o Fair<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cWe began selling outside Brazil three years ago almost by chance. I was at the post office shipping products to other Brazilian states when I mentioned that I wanted to send our products to Brazilians living abroad but didn’t know how. One of the employees told me I could do it through the postal service. Since then, we’ve sold this way to Portugal, Morocco, France, Italy and the United States. We made just one sale to Morocco about two years ago, consisting of biscuits,\u201d she said.<\/p>\n\n\n\n

Camaz said overseas sales of the company\u2019s food and beverages often begin the same way.<\/p>\n\n\n\n

\u201cInterest in having Armaz\u00e9m products shipped abroad\u2014sometimes as gifts\u2014usually starts when Brazilians visiting on vacation stop by our store. They enjoy the products and ask whether we can deliver them to the country where they live,\u201d she said.<\/p>\n\n\n\n

As the company does not export directly, once an international order is placed, Camaz or her husband, who is also a partner in the business, contacts Brazil\u2019s postal service to arrange the shipment. The postal service then checks with customs authorities in the destination country to determine whether the product can be imported. If the shipment is approved, the order is dispatched. If not, the owners are notified and the purchase is canceled.<\/p>\n\n\n\n

How Armaz\u00e9m Nordestino Began<\/strong><\/h2>\n\n\n\n

The business, which did not always have a physical storefront, was founded in 2016 by Para\u00edba native Luiz Fonseca and his wife, Rio de Janeiro native C\u00e1tia Camaz.<\/p>\n\n\n\n

\u201cMy husband moved to Rio when he was 18 and didn’t want to work as an employee. Two years after arriving, he decided to start his own business. Drawing on the traditional foods from his hometown, he chose to work with products he knew well and began selling them door to door. While he was out making sales, I handled the administrative side of the business,\u201d Camaz recalled.<\/p>\n\n\n\n

Sales gradually increased, and the business grew along with them.<\/p>\n\n\n\n

\u201cWe started by selling 10 kilograms of nuts, then increased that to 20 kilograms and gradually added other products, such as honey and clarified butter, to meet our customers’ needs, always sourcing from small producers in Para\u00edba,\u201d Camaz said.<\/p>\n\n\n\n

\u201cIn 2019, we opened a physical store in S\u00e3o Crist\u00f3v\u00e3o. During the pandemic, the business expanded again, and in the second half of 2020 we moved to the location we occupy today,\u201d said the systems analyst.<\/p>\n\n\n\n

Three years later, as sales continued to grow, the company\u2019s products began reaching customers beyond Rio de Janeiro, primarily in the states of S\u00e3o Paulo, Minas Gerais, Rio Grande do Sul and Paran\u00e1, before eventually expanding to international markets.<\/p>\n\n\n\n

With a product range of around 450 items, the company\u2019s best sellers include cashew nuts in all their varieties, queijo coalho<\/em> (Brazilian curd cheese), cassava starch, clarified butter, cowpea beans and farinha d’\u00e1gua<\/em>, a traditional cassava flour. Products are sold through the company\u2019s website<\/a>, WhatsApp, Mercado Livre and Shopee. In addition to Camaz and Fonseca, the business employs six staff members to meet demand.<\/p>\n\n\n\n

Read also<\/em>:
Habibah turns bathing into a self-care ritual<\/a><\/p>\n\n\n\n

Report by Rebecca Vettore, in collaboration with ANBA<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Supplied<\/div>
Supplied<\/div>","protected":false},"excerpt":{"rendered":"

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