{"id":414759,"date":"2026-07-30T16:44:37","date_gmt":"2026-07-30T19:44:37","guid":{"rendered":"https:\/\/anba.com.br\/?p=414759"},"modified":"2026-07-30T16:44:49","modified_gmt":"2026-07-30T19:44:49","slug":"dubais-amazing-creation-enters-brazilian-market","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/dubais-amazing-creation-enters-brazilian-market\/","title":{"rendered":"Dubai’s Amazing Creation enters Brazilian market"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 After establishing a presence in the Gulf, Far East and U.S. markets, Dubai-based perfume brand Amazing Creation<\/a> is set to enter Brazil. Arab business executives met with Brazilian distributors and retailers on Wednesday (30) and Thursday (31) at the Tivoli Mofarrej Hotel in S\u00e3o Paulo to negotiate the start of sales in the country.<\/p>\n\n\n\n

\u201cBrazilian culture is similar to Arab culture. Brazilians love perfumes. The market is growing, and the country is huge. We believe Brazil has tremendous potential for the perfume industry,\u201d businessman Taher Al Taher told ANBA. Together with partner Mohamed Altahri, he recently established DubaiBrasilia in Brazil to market Amazing Creation perfumes and pursue other business ventures.<\/p>\n\n\n

\n
\"Amazing
Amazing Creation: 35 fragrances in its portfolio<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cThe future is Brazil for us,\u201d Taher said of the company\u2019s bet on the Brazilian perfume market. He believes the brand will succeed by combining high-quality products with competitive prices and fast delivery. \u201cWe aim to meet international standards while offering competitive prices,\u201d he said. \u201cWe hope to become one of the strongest companies in this sector in Brazil,\u201d the businessman added.<\/p>\n\n\n\n

Amazing Creation offers a portfolio of 35 fragrances. According to Taher, about 10% are based on Arab scents. \u201cOur Arab fragrances are not the strong traditional perfumes people usually associate with the region. We blend European and Arab styles,\u201d he said, emphasizing that the products feature modern fragrances rather than the intense scents often perceived as too strong by Western consumers. Taher expects the perfumes to reach Brazilian consumers within two to four months.<\/p>\n\n\n

\n
\"Love
Love is one of the Dubai brand\u2019s fragrances<\/figcaption><\/figure>\n<\/div>\n\n\n

Also attending the meetings at the Tivoli was Andr\u00e9 Brizola, founder of Fratelli Al Tawasul, a perfume brokerage and commercial representation firm. Fratelli is leading Amazing Creation\u2019s entry into Brazil by connecting the brand with local market players and serving as its representative in the country. Marketing consultant Marie Tinoco also assisted during the business meetings.<\/p>\n\n\n\n

\u201cIt’s a brand that has been very successful in the United States thanks to the quality of its fragrances, its bottles\u2014true works of art\u2014and its affordable prices,\u201d Brizola said. According to him, the brand offers perfumes for a wide range of consumers, from premium products targeting high-income customers to more affordable options. \u201cAll of them are high quality,\u201d he said. Brizola added that participants in the business meetings were impressed by the fragrances\u2019 notes and the product design. \u201cIt has everything it takes to become a bestseller,\u201d he said.<\/p>\n\n\n\n

According to Taher, DubaiBrasilia will operate in Brazil in 15 business segments, not just perfumes. Amazing Creation is the perfume brand of Dubai-based TJ General Trading, owned by Al Taher and Altahri, whose business activities extend well beyond the fragrance industry.<\/p>\n\n\n\n

Read also<\/em>:
Arab perfumes shine at Brazil\u2019s Beauty Fair<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Isaura Daniel\/ANBA<\/div>
Supplied<\/div>","protected":false},"excerpt":{"rendered":"

The entry of the UAE perfume brand into the Brazilian market was negotiated during business meetings held this week at the Tivoli Mofarrej Hotel in S\u00e3o Paulo. Fratelli Al Tawasul is leading the introduction of the products in Brazil.<\/p>\n","protected":false},"author":1455,"featured_media":414746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[107],"tags":[57545,9621,54269,9562,9579],"class_list":{"0":"post-414759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-amazing-creation","9":"tag-dubai-en","10":"tag-fragrances","11":"tag-imports-en","12":"tag-uae-en"},"wps_subtitle":"The entry of the UAE perfume brand into the Brazilian market was negotiated during business meetings held this week at the Tivoli Mofarrej Hotel in S\u00e3o Paulo. Fratelli Al Tawasul is leading the introduction of the products in Brazil.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/414759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=414759"}],"version-history":[{"count":2,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/414759\/revisions"}],"predecessor-version":[{"id":414761,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/414759\/revisions\/414761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/414746"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=414759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=414759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=414759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}