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Now, thanks to its Finland branch, the company found its way into European countries such as Spain, Germany, Denmark, and Ukraine. The partners had been hoping to go international, as they knew the methodology could be applied anywhere in the world. \u201cOf course, we must adapt to local realities, translate the content into local language, and make adaptations, but our being outside Brazil is proof that what we\u2019ve come up with is universal,\u201d says Gilberto, who\u2019s been living in Finland for three years now. He finds that internationalization has brought an unprecedented wealth of knowledge.<\/p>\n\n\n\n
Going to Finland was the first step, and it only happened because years ago, Gilberto delivered a presentation about DCPC in the country. The local government was intrigued, and inquired whether they would supply the methodology to Finnish schools \u2013 Finland is a global powerhouse when it comes to education. \u201cIt is a great recognition of the quality of our work, no doubt,\u201d says the business owner. \u201cBut it hasn\u2019t been easy. It\u2019s a super demanding country. They do a lot of testing before they approve what goes into their schools.\u201d<\/p>\n\n\n\n
Another remarkable accolade has been the Edtech Impact label, which has evaluated 200,000 companies around the world. According to Gilberto, his point of contact at Edtech said DCPC was certainly one of the three best they had ever looked at. \u201cWe have the recognition; now, we need to do more prospecting work,\u201d he ponders.<\/p>\n\n\n\n
How it all began<\/h2>\n\n\n\n
Gilberto worked in the pay TV industry when his friend and future partner had the idea to turn his son\u2019s drawing into an animated sequence. What looked like a good line of content for children\u2019s channels, a space he was familiar with, ended up becoming an educational strategy when they discussed the idea with the principal at the school both their children went to. \u201cShe thought it would be a brilliant an educational tool,\u201d he recalls.<\/p>\n\n\n
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Soon enough, the school\u2019s owners, who are partners at a school group, joined in as investors in DCPC, which spread quickly to Brazilian public and private schools alike. \u201cThese days, education revolves around content, and we put the child front and center. That\u2019s what sets us apart,\u201d says Gilberto. \u201cWhen they create a story based on what the teacher said, and then they make a drawing and tell that story, they become a protagonist, and they assimilate the content in a much easier way than the tired, old memorization-based approach.\u201d<\/p>\n\n\n\n
He says the strategy works even when it comes to harder sciences like math and physics. However, knowing that teachers of these subjects would have a harder time putting the methodology to work, the company created an AI-based training tool to help teachers tailor their classes. Also available to educators is Enciclokids, a streaming platform containing the 5,000-plus DCPC videos made so far in schools the world over. \u201cTeachers can watch one of these videos to get inspired and create their own project.\u201d<\/p>\n\n\n\n
Besides covering every school subject, the DCPC method caters to students ages 5 to 18, although most of its target audience is between 8 and 14.<\/p>\n\n\n\n