{"id":416580,"date":"2026-09-02T11:00:00","date_gmt":"2026-09-02T14:00:00","guid":{"rendered":"https:\/\/anba.com.br\/?p=416580"},"modified":"2026-09-02T10:57:20","modified_gmt":"2026-09-02T13:57:20","slug":"moroccan-atacadao-seeks-food-products-in-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/moroccan-atacadao-seeks-food-products-in-brazil\/","title":{"rendered":"Moroccan Atacad\u00e3o seeks food products in Brazil"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Atacad\u00e3o Morocco was among the companies that took part in last week\u2019s business matchmaking event organized by the Halal do Brasil<\/a> project. The chain was created in Brazil and is a Brazilian brand, but its Moroccan operation is run by LabelVie, one of the largest retailers in the North African country. Hamza Badri, Atacad\u00e3o Morocco\u2019s Trading & Purchasing Director, was in Brazil from August 24 to 28.<\/p>\n\n\n\n

\u201cThe first reason for the visit is that Brazil is a major industrial and business country. There are many products we can import into Morocco. You have very competitive commodity prices and very good quality,\u201d he said. \u201cThe second reason is that we want to work directly with farmers or suppliers rather than traders [intermediaries in the buying and selling process]. It is easier and more productive to deal directly with Brazilian suppliers than with European traders handling Brazilian products,\u201d he said.<\/p>\n\n\n\n

Badri said the company aims to establish long-term partnerships with Brazilian suppliers.<\/p>\n\n\n\n

\u201cThey can also produce specific formats and sizes suited to the Moroccan market, as products also need to be adapted to local demand,\u201d he said.<\/p>\n\n\n\n

The company is particularly looking for coffee suppliers, as well as rice, biscuits and confectionery.<\/p>\n\n\n\n

\u201cI was positively surprised by what I found. All the suppliers I met were well-prepared and had a lot of information about our country, our needs and our group,\u201d Badri said.<\/p>\n\n\n\n

Badri spoke to ANBA on Wednesday (26), the final day of the business matchmaking event. Six Arab companies and more than 30 Brazilian companies held meetings on food and beverages on August 24 and 26. On August 25, they attended the Brazil & Arab Countries Economic Forum, followed by visits to food plants in southern state of Paran\u00e1 on August 27 and 28.<\/p>\n\n\n\n

The program was organized by the Halal do Brasil Project, an initiative managed by the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>) to promote Brazilian-made halal products abroad. Halal products are permitted for Muslim consumption.<\/p>\n\n\n\n

LabelVie is part of a group that operates brands such as Burger King and Virgin Megastore in Morocco, as well as Carrefour in the local market. Atacad\u00e3o was founded in Paran\u00e1 in the 1960s and adopted its current name in the 1970s. It pioneered Brazil\u2019s cash-and-carry model, with large wholesale-style stores selling to consumers and small businesses at generally lower prices. The company expanded and was acquired by Carrefour in 2007. Atacad\u00e3o entered Morocco in 2012 with a store in Rabat. It now has more than 20 stores across several cities.<\/p>\n\n\n\n

Read more<\/em>:
Bahraini plant, Brazilian chicken<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Marcelo Brammer\/Arab-Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"

The supermarket chain combining retail and wholesale was created in Brazil. In Morocco, it is operated by a group that also owns the rights to other major retail brands.<\/p>\n","protected":false},"author":2317,"featured_media":416524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[46537],"tags":[51892,6450,9534,16982,1916,38735,57945,38738,2273],"class_list":{"0":"post-416580","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-atacadao-2","9":"tag-biscuits","10":"tag-brazil-en","11":"tag-carrefour-en","12":"tag-coffee","13":"tag-halal-do-brasil-en-2","14":"tag-labelvie","15":"tag-projeto-halal-do-brasil-2-en","16":"tag-rice"},"wps_subtitle":"The supermarket chain combining retail and wholesale was created in Brazil. In Morocco, it is operated by a group that also owns the rights to other major retail brands.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/416580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=416580"}],"version-history":[{"count":2,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/416580\/revisions"}],"predecessor-version":[{"id":416582,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/416580\/revisions\/416582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/416524"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=416580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=416580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=416580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}