S\u00e3o Paulo \u2013 Portobello, a maker of ceramic tiles, ended its participation in the Project Lebanon fair, in Beirut, with two orders closed with distributors from the United Arab Emirates and Lebanon. The company participated in the building sector fair at a stand organized by the Brazilian Embassy in Beirut, with the support of the Arab Brazilian Chamber of Commerce<\/b>. The exhibition began on Tuesday (5) and ends on Friday (8).<\/p>\n
\u201cBoth bought enamelled porcellanato. The orders total five or six containers and the distributor in Lebanon should also close other deals,\u201d said Talal Merhi, the executive export advisor at Portobello. He says that the company has a distributor in Lebanon and that the company stand had good visitor movement. \u201cWe made between 70 and 80 contacts with builders, distributors and architects,\u201d he said. He positively evaluated the Lebanese market for Brazilian exhibitors. \u201cLebanon has much field for building material,\u201d he said.<\/p>\n
Valdinei da Rocha, Foreign Trade manager at Universo Tintas, explains that the company does not yet sell to the Arab market, hence participation in Project Lebanon for the first time. \u201cWe came to make business with the Arabs come true,\u201d he pointed out. The factory has been in operation for 69 years and only has a small share of production turned to the foreign market.<\/p>\n
\u201cI am trying to open further markets. I have potential to increase exports significantly,\u201d said Rocha, without revealing the company\u2019s production volume. According to him, the Lebanese do not have the custom of painting their houses regularly, as is the case in Brazil. \u201cHere, there are no large paint shops, and the paint sector is not strong. We may manage to find greater space in the commercial sector than in houses, but if we manage to find a distributor, we may have a very good market,\u201d he finished off.<\/p>\n
\u201cThe exhibitors are making excellent contacts,\u201d evaluated Rodolfo Ribeiro, head of the Trade Promotion department at the Embassy of Brazil in Lebanon. \u201cThey are making contact with the Lebanese market, which is small, but which represents new sales. When you exhibit in Brazil, most of the contacts already know you, but when you exhibit abroad, 100% of the sales are new. This represents an effective impact,\u201d he pointed out. \u201cThis year, the quality of visitors has grown and Brazilian participation consolidated itself,\u201d he pointed out.<\/p>\n
Also participating in the Brazilian stand are brands Astra, KRJ, C3 Equipamentos, Saniram and Braseco.<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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