S\u00e3o Paulo \u2013 Maricota brand products, made by Clap Foods, are about to enter supermarket shelves in Saudi Arabia. The company signed contracts to supply 300 tonnes of frozen products to Othaim Markets, a chain that operates in retail, wholesale and distribution of foods in the Arab country.<\/p>\n
The contract includes the sale of cheese bread, pizzas, lasagne, kibbehs, chicken cakes, cheese biscuits and pancakes. In 2011, Clap got halal certification for 37 items. This year, the company participated in business roundtables in Saudi Arabia and was present at the Gulfood, in Dubai, in the United Arab Emirates, which resulted in the company\u2019s getting its first client in the region.<\/p>\n
\u201cWe are in the third year of the company\u2019s internationalisation project,\u201d said J\u00falio Cezar Ribeiro, International Business director at Clap. \u201cWe aim, in five years, to have 20% of revenues coming from the foreign market. This year we should reach 10%,\u201d he said. Apart from Saudi Arabia, Clap has clients in the United States, Angola, Spain, France, Chile, Peru, South Africa and China.<\/p>\n
The order from the Saudis will be delivered in different shipments, over a period of six months. \u201cWe must conclude the shipments by November 30th,\u201d said Ribeiro. The executive adds that the company is negotiating with businessmen from the United Arab Emirates and Lebanon.<\/p>\n
Still this year, three businessmen from Dubai will visit the company\u2019s offices in Luz, in the interior of Minas Gerais. \u201cThey are going to evaluate the company so that we may produce their brand. They are coming to learn about the company, the installations and the capacity,\u201d explained the director, saying that Clap is available to supply the needs of clients. \u201cWe are open to adapting recipes and seasonings,\u201d he added.<\/p>\n
According to Ribeiro, the Arab countries may represent a good share of company growth. The Arabs may represent at least 25% of exports. The potential is very large,\u201d he pointed out. \u201cWe believe in the potential of the Arab market,\u201d he finished off.<\/p>\n
Clap Foods production ranges from 1,000 to 1,100 tonnes a month, with 50% representing bread lines and the other half the lines of frozen dishes. According to Ribeiro, in 2012, the company\u2019s objective is to reach revenues of R$ 100 million (US$ 245 million).<\/p>\n
Established in 1991, Clap also has offices in Belo Horizonte and S\u00e3o Paulo, and counts on 400 employees.<\/p>\n
Contact<\/p>\n
Clap Foods<\/b>
Tel.: (+55 11) 2631-4900
E-mail: comex@clapalimentos.com.br
Site: www.maricotaalimentos.com.br<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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