{"id":419795,"date":"2026-11-11T10:55:10","date_gmt":"2026-11-11T13:55:10","guid":{"rendered":"https:\/\/anba.com.br\/?p=419795"},"modified":"2026-11-11T11:10:48","modified_gmt":"2026-11-11T14:10:48","slug":"jabuti-prize-book-on-arab-world-a-semifinalist","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/jabuti-prize-book-on-arab-world-a-semifinalist\/","title":{"rendered":"Jabuti Prize: Book on Arab world a semifinalist"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Brasil e mundo \u00e1rabe: Neg\u00f3cios, marketing e diplomacia econ\u00f4mica ampliada <\/em>[Brazil and the Arab World: Business, Marketing and Expanded Economic Diplomacy], by Brazilian businessman Rubens Hannun, was among the semifinalists in the Business category of the 2026 Jabuti Prize\u2019s Nonfiction division. Published in Portuguese last year, the book, which made the top 10 of Brazil\u2019s most important literary award, offers ways to build bridges between Brazil and the Arab world through business, marketing and economic diplomacy.<\/p>\n\n\n\n

The book offers a comprehensive overview of the Arab world and its relations with Brazil, exploring strategic aspects of this connection, including the construction of mutual perceptions and images, the role of diplomacy as a tool for dialogue and negotiation, and the specific characteristics of the Islamic market. The content is enriched by a collection of interviews with businesspeople, diplomats, executives and consultants, who share their experiences and perspectives on the region, and also reflects on the future paths and possibilities for this relationship.<\/p>\n\n\n\n

The book draws on behavioral studies conducted in Brazil and Arab countries by research institute H2R Insights & Trends in partnership with the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>) and embassies, allowing the observation of the entire ecosystem of this relationship, according to Hannun. The author also introduces the concept of expanded economic diplomacy in the book. The author is the founder and CEO of H2R Insights & Trends and served as president of the ABCC for two terms, from 2017 to 2021. He currently serves on the institution\u2019s Advisory and Deliberative Council and is also Tunisia\u2019s honorary consul in S\u00e3o Paulo.<\/p>\n\n\n\n

\u201cI am sure this is also a recognition of the importance of Brazil\u2019s relationship with our Arab brothers, not only commercially, but in all its dimensions\u2014cultural, social, commercial, diplomatic and others,\u201d Hannun told ANBA about the book.<\/p>\n\n\n\n

The businessman said the book\u2019s recognition shows that relationships that are studied and structured, and above all genuine\u2014such as the one between Brazil and the Arab countries\u2014are here to stay and are gaining ground, admirers and followers.<\/p>\n\n\n\n

A marketing strategist, market researcher and professor, Hannun highlighted the fact that the book addresses foreign relations.<\/p>\n\n\n\n

\u201cIt is important to note that being the only book in the top 10 to address international relations shows that our ties with the Arabs are resonating with Brazilians, giving us confidence that we can and should continue developing them, and at an even faster pace, to gain the space they deserve,\u201d he said.<\/p>\n\n\n\n

In an interview with ANBA, Hannun also praised the quality of the work by the publisher of the book, Novo S\u00e9culo. Besides Brazil, the book was launched in Lisbon, Portugal.<\/p>\n\n\n\n

The winner of the Business category of the Jabuti Prize was N\u00e3o se esque\u00e7a!: 50 memorandos sobre Gest\u00e3o e Lideran\u00e7a com Prop\u00f3sito, Comprometimento e Proatividade <\/em>[Don\u2019t Forget!: 50 Memos on Management and Leadership with Purpose, Commitment and Proactivity<\/em>], by renowned Brazilian philosopher and educator Mario Sergio Cortella. The award\u2019s Nonfiction categories also included Arts, Biography and Reporting, Creative Economy, Education, and Health and Well-Being.<\/p>\n\n\n\n

Read more about the book<\/em>:
Rubens Hannun launches book on Brazil, Arab world<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Arab-Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"

Rubens Hannun\u2019s book Brazil and the Arab World: Business, Marketing and Expanded Economic Diplomacy was selected as one of the 10 best entries in the Business category of the award. Based on behavioral studies and a collection of interviews, the book explores the dynamics of Brazil\u2019s relationship with Arab countries.<\/p>\n","protected":false},"author":1455,"featured_media":419794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3066],"tags":[5608,50384,34631,9536,58619,58618,40403,23871,58617,12314],"class_list":{"0":"post-419795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-society","8":"tag-books","9":"tag-business-2","10":"tag-diplomacia-en","11":"tag-diplomacy-en","12":"tag-jabuti-2","13":"tag-jabuti-prize-2","14":"tag-livros-en","15":"tag-negocios-en","16":"tag-nonfiction-2","17":"tag-rubens-hannun-en-2"},"wps_subtitle":"Rubens Hannun\u2019s book Brazil and the Arab World: Business, Marketing and Expanded Economic Diplomacy was selected as one of the 10 best entries in the Business category of the award. Based on behavioral studies and a collection of interviews, the book explores the dynamics of Brazil\u2019s relationship with Arab countries.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/419795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=419795"}],"version-history":[{"count":4,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/419795\/revisions"}],"predecessor-version":[{"id":419807,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/419795\/revisions\/419807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/419794"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=419795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=419795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=419795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}