S\u00e3o Paulo \u2013 The Arab importers currently attending the business matchmaking rounds which started this Tuesday (10th) at the offices of the Arab Brazilian Chamber of Commerce<\/b>, in S\u00e3o Paulo, are looking for new suppliers of foodstuffs in Brazil. They represent enterprises which already import poultry, beef, fruit and vegetable from the country and want to diversify their sources.<\/p>\n
To achieve its goal, the EMKE Group will even set up an office in S\u00e3o Paulo. \u201cIt will be a sourcing office to seek suppliers of food and other products, especially leather and garments, as well as fruit and vegetables for the Gulf market,\u201d says Narayanan Raman, the company\u2019s national manager. Coffee and sweets are other interests of the group, which is based in the United Arab Emirates and owns 104 hypermarkets throughout the Middle East, under the name Lulu.<\/p>\n
\u201cDemand is increasing in our retail market so we want a direct channel with Brazilian exporters. We want to find the right product for the right market,\u201d says Raman. The Brazilian office is expected to open after Ramadan, the holy month for Muslims, which ends on August 18th this year. <\/p>\n
The leading poultry importer and food distributing company in the United Arab Emirates, Federal Foods is looking for new suppliers of beef in Brazil, so as to increase its market share in the Emirates. \u201cWe are already familiar with JBS, Marfrig and Mataboi, but there are opportunities for us to do business with other beef companies,\u201d says Rehan Yaqoob, the company\u2019s director for wholesale. In addition to poultry and beef, the company is also interested in buying dairy products and oils.<\/p>\n
One of the enterprises interested in selling to Federal Foods is the S\u00e3o Paulo-based trading company Globe Brazil Export. \u201cThe advantage of working with us is that we carry out a full market analysis for clients, opening up a range of suppliers. This is in their best interest. They work with major players, therefore it is important for them to have other suppliers to give them different purchase options. We are able to make negotiations shorter, to the point, and transparent,\u201d says Alexandre Sarwat Zayed, the trading company\u2019s director, regarding his talks with the Arab group.<\/p>\n
Globe focuses on foodstuffs and deals in beef, poultry, eggs, tuna, sardine, coffee, and rice. In the Arab world, the company already sells to Egypt, Lebanon, Qatar, the Emirates, Jordan. Iraq, and Bahrain<\/p>\n
The two-year old coffee company Caf\u00e9 Fazenda Caet\u00e9 wants to enter the Arab market with an exclusive product. \u201cOur product is one-of-a-kind in the world, we hold the patent on it. It is a ground and roasted coffee, only it is an infusion, like a tea. The paper itself filters the coffee. It\u2019s a fast coffee for people who live alone, who need to be practical, and it boasts the quality of a ground and roasted coffee produced in the south of [the state of] Minas,\u201d says commercial director Fernando Costa.<\/p>\n
According to Costa, the product has been attracting great interest from buyers. \u201cWe\u2019ve combined technology and this infusion method to create a coffee to oppose soluble coffees. We are offering an alternative that has quality, flavour, and much more aroma.\u201d <\/p>\n
The Emirati group Barakat International, which imports fruit, vegetables, and beef from Brazil, is checking out different products offered by Brazilian companies. \u201cWe are expanding our activities in the Middle East. We want to expand our relations with Brazil to include all of the products available here that have not conquered the Emirati market yet,\u201d says Suresh Sivaraman, the company\u2019s account manager. <\/p>\n
The S\u00e3o Paulo-based trading company Energy, which exports sugar, one of the top export products from Brazil to the Arabs, already sells to all of the Arab countries, and has come to the matchmaking rounds looking for new deals.<\/p>\n
\u201cWe have offices in the United States, Netherlands, Dubai, and Sri Lanka. We opened our office in Dubai late last year to strengthen our presence there by stocking up product and serving clients better. We know most of the buyers attending the matchmaking rounds, and I think bringing them here to make contact easier was a great idea,\u201d says Pedro C\u00f4rtes, the president of Energy. The trading company also deals in rice, pepper, and maize derivatives. <\/p>\n
The matchmaking rounds organized by the Arab Brazilian Chamber in partnership with the Brazilian Export and Investment Promotion Agency will continue until Wednesday (11th).<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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