{"id":419906,"date":"2026-11-12T11:03:32","date_gmt":"2026-11-12T14:03:32","guid":{"rendered":"https:\/\/anba.com.br\/?p=419906"},"modified":"2026-11-12T11:03:43","modified_gmt":"2026-11-12T14:03:43","slug":"europe-drives-growth-in-brazilian-footwear","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/europe-drives-growth-in-brazilian-footwear\/","title":{"rendered":"Europe drives growth in Brazilian footwear"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Although Brazil\u2019s footwear industry faced a challenging year in 2026, largely due to tariffs imposed by U.S. President Donald Trump in April 2025, its exports to other international markets\u2014excluding Argentina and the United States\u2014grew 3.8% from January to October compared with the same period last year.<\/p>\n\n\n\n

The information was provided by Haroldo Ferreira, executive president of the Brazilian Footwear and Leather Goods Industry Association (Abical\u00e7ados), at a press conference held during BFSHOW, the largest footwear trade show in Latin America, taking place at Distrito Anhembi in S\u00e3o Paulo from November 10 to 12. The U.S. and Argentina are the two main overseas markets for Brazilian footwear, but sales to both are declining this year, weighing on the sector\u2019s overall export performance.<\/p>\n\n\n

\n
\"BFSHOW
BFSHOW trade show brings 300 brands to S\u00e3o Paulo<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cWe achieved these figures because, since the tariffs were imposed last year, we have focused on diversifying and exploring other markets, such as Europe, together with ApexBrasil. In partnership with the agency, we have also stepped up our efforts in countries such as Colombia, Chile and Uruguay, where we achieved growth,\u201d Ferreira said of the increase in exports excluding the U.S. and Argentina.<\/p>\n\n\n\n

From May, when the free trade agreement between Mercosur and the European Union entered into force, through October, Brazilian footwear exports to EU countries increased 36.3% in value and 35.5% in volume compared with the same period in 2025, according to data provided by Abical\u00e7ados.<\/p>\n\n\n\n

M\u00e1rcia Nejaim, head of the Southeast office of the Brazilian Trade and Investment Promotion Agency (ApexBrasil), who attended the BFSHOW press conference, spoke about the importance of market diversification.<\/p>\n\n\n\n

\u201cThe footwear industry is very important to Brazil and the West. After all, we are the world\u2019s fourth-largest market. With that in mind, market diversification is an interesting way to generate new revenue. Since the domestic market is cyclical, doing well at one point and poorly at another, it is essential to diversify and open up new markets,\u201d Nejaim said.<\/p>\n\n\n\n

\u201cIt is a great satisfaction for ApexBrasil to continue supporting the sector. So, with or without tariffs, we will move forward, and I am sure that with these new market opportunities, we will not only diversify but also further increase exports,\u201d she said.<\/p>\n\n\n\n

Finally, Nadja Bento, COO of N\u00fcrnbergMesse Brasil, shared her assessment of the 7th<\/sup> edition of BFSHOW. The trade show is promoted by Abical\u00e7ados and organized by N\u00fcrnbergMesse Brasil.<\/p>\n\n\n\n

\u201cWith the goal of bringing producers closer to buyers, strengthening business relationships and creating new business opportunities, we brought in around 850 domestic and international buyers, making this the largest buyer project we have ever organized.\u201d<\/p>\n\n\n\n

Outlook<\/strong><\/h2>\n\n\n\n

Despite the decline in Brazilian footwear exports from January to October this year compared with the same period last year\u2014totaling 87.8 million pairs and USD 708.4 million, down 6.2% and 13.5%, respectively\u2014Ferreira forecast growth in the sector\u2019s sales in 2027.<\/p>\n\n\n\n

\u201cAs we are managing to regain some ground in the international market, we expect exports to grow by more than 2.6% in 2027. If we can resolve our biggest problem with the U.S. market, the tariffs, exports should grow by more than 6%,\u201d he said, referring to the sector\u2019s growth prospects.<\/p>\n\n\n\n

For Arab markets<\/strong><\/h2>\n\n\n
\n
\"Beira
Beira Rio\u2019s Oliveira: Dubai is a fashion hub<\/figcaption><\/figure>\n<\/div>\n\n\n

F\u00e1bio Oliveira, Middle East Commercial Analyst at Beira Rio, said the Arab market, which the company has been working with for more than 20 years, is strategic for the group\u2019s brands. According to him, Dubai, in the United Arab Emirates, stands out as a fashion hub, and Beira Rio holds its own event in the emirate, the Dubai Fashion Movement.<\/p>\n\n\n\n

In addition to its presence in the UAE, the Brazilian company also exports its footwear to consumers in other markets in the region, such as Kuwait and Saudi Arabia. According to him, the Arab market is very similar to the Brazilian market, so there is no need to adapt the footwear. The analyst said summer products are consumed in the region year-round.<\/p>\n\n\n\n

Report by Rebecca Vettore, in collaboration with ANBA.<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Rebecca Vettore<\/div>
Abical\u00e7ados<\/div>
Rebecca Vettore<\/div>","protected":false},"excerpt":{"rendered":"

The Brazilian footwear industry has been finding support in export diversification, particularly to Europe and South America, amid US tariffs, according to a press conference at the BFSHOW trade show.<\/p>\n","protected":false},"author":2342,"featured_media":419862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[91],"tags":[43476,9621,1867,11627,2063,9595,1810,8458,2650],"class_list":{"0":"post-419906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-bfshow-en","9":"tag-dubai-en","10":"tag-footwear","11":"tag-kuwait-ar","12":"tag-middle-east","13":"tag-saudi-arabia-en","14":"tag-trade","15":"tag-trade-show","16":"tag-united-arab-emirates"},"wps_subtitle":"The Brazilian footwear industry has been finding support in export diversification, particularly to Europe and South America, amid US tariffs, according to a press conference at the BFSHOW trade show.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/419906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=419906"}],"version-history":[{"count":2,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/419906\/revisions"}],"predecessor-version":[{"id":419908,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/419906\/revisions\/419908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/419862"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=419906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=419906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=419906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}