{"id":419988,"date":"2026-11-13T11:41:29","date_gmt":"2026-11-13T14:41:29","guid":{"rendered":"https:\/\/anba.com.br\/?p=419988"},"modified":"2026-11-13T11:41:39","modified_gmt":"2026-11-13T14:41:39","slug":"brazilian-firm-takes-avocado-to-over-20-countries","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-firm-takes-avocado-to-over-20-countries\/","title":{"rendered":"Brazilian firm takes avocado to over 20 countries"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 A family-owned company now run by its second generation, Jaguacy began in 1972 producing tropical avocados, which are more familiar to Brazilian consumers. When the company started exporting in 1980, it found that Hass avocados were more widely consumed in Europe, where they were more commonly used in savory dishes because they contain less water and more fat, and were also easier to export.<\/p>\n\n\n\n

\u201cUntil 1996, we only exported the Hass variety, from the United States, because it was more resistant to cold and long trips in refrigerated containers,\u201d says L\u00edgia Falanghe Carvalho, managing partner in charge of marketing and People & Management, and the second generation of her family to run the company.<\/p>\n\n\n

\n
\"Harvest
Harvest ends at one farm and begins at another<\/figcaption><\/figure>\n<\/div>\n\n\n

L\u00edgia\u2019s father, Paulo Roberto Leite de Carvalho, already had experience with pine reforestation and had developed an avocado project while he was still a student at Esalq, the agriculture research center at the University of Sao Paulo. He took a chance on putting the project into practice\u2014and it worked so well that it grew into an exporting company. Now, in addition to exporting fresh fruit, with 80% of its production shipped abroad, Jaguacy also sells byproducts such as frozen pulp, avocado oil and guacamole, packaged in small tubs like butter.<\/p>\n\n\n

\n
\"Certified
Certified seedlings are used in cultivation<\/figcaption><\/figure>\n<\/div>\n\n\n

Among the more than 20 countries to which the company has exported, Spain and Argentina are currently its largest buyers. Europe as a whole is a major importer, from Russia to Italy. Canada, Uruguay and Chile are also regular customers. Jaguacy has exported to the United Arab Emirates and Morocco in the past, but the Arab market remains an area with room for further exploration.<\/p>\n\n\n\n

\u201cThe biggest hurdle is logistics. Shipments have to go through Europe, and we need to have enough fruit at attractive prices. But we have already visited the UAE and are extremely interested in the region, where there is plenty of room for expansion,\u201d says L\u00edgia, who sees products such as pulp and guacamole as more strategic for the Arab market than fresh fruit.<\/p>\n\n\n\n

Own production<\/strong><\/h2>\n\n\n
\n
\"Aerial
Aerial view of one of the farms<\/figcaption><\/figure>\n<\/div>\n\n\n

Jaguacy currently has farms in three regions of Brazil, six in S\u00e3o Paulo state (in the Bauru region and in cities near Paran\u00e1) and a business unit in Rio Grande do Sul. The locations are strategic: when the harvest ends at one, it begins at another. The seedlings are certified and grown in the company\u2019s own nursery, and the planting and harvesting process is a long one: seedlings are treated and grown for three years before producing fruit. Production begins the following year. In addition to its own production, the company buys from growers in several parts of the country, including Bahia, Goi\u00e1s, S\u00e3o Paulo and Rio Grande do Sul.<\/p>\n\n\n\n

Currently, 290 employees work at the company.<\/p>\n\n\n\n

\u201cBut we are in the off-season\u2014during the harvest season, we have 1,000 workers,\u201d L\u00edgia explains.<\/p>\n\n\n\n

Jaguacy also invests in recipe-focused marketing, particularly on Instagram, where it has more than 27,000 followers, and in partnerships with nutritionists because, after all, avocado is a healthy, versatile food and a good choice for a balanced diet.<\/p>\n\n\n\n

Learn more<\/em>:
Jaguacy website<\/a>
Jaguacy Instagram<\/a><\/p>\n\n\n\n

Report by D\u00e9bora Rubin, in collaboration with ANBA<\/strong><\/p>\n\n\n\n

Reportagem de D\u00e9bora Rubin, em colabora\u00e7\u00e3o com a ANBA
<\/strong><\/p>\n

Supplied<\/div>
Supplied<\/div>
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Avocado specialist Jaguacy, based in Bauru, S\u00e3o Paulo state, exports to four continents. Its largest buyers are Spain and Argentina, but its products have also reached Arab countries.<\/p>\n","protected":false},"author":2309,"featured_media":419971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[102],"tags":[9906,10044,9815,9561,26856,48069,58651],"class_list":{"0":"post-419988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"tag-agribusiness-en","9":"tag-arab-countries-en","10":"tag-avocado","11":"tag-exports-en","12":"tag-farms","13":"tag-importers","14":"tag-jaguacy-2"},"wps_subtitle":"Avocado specialist Jaguacy, based in Bauru, S\u00e3o Paulo state, exports to four continents. Its largest buyers are Spain and Argentina, but its products have also reached Arab countries.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/419988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2309"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=419988"}],"version-history":[{"count":2,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/419988\/revisions"}],"predecessor-version":[{"id":419990,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/419988\/revisions\/419990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/419971"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=419988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=419988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=419988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}