S\u00e3o Paulo \u2013 Agricultural Cooperative Lar, in Medianeira, Paran\u00e1, does not have its main export market in the Middle East, however, 100% of production of chicken follows halal slaughter, which means that the animals were slaughtered according to Islamic regulations. The company slaughters 246,000 chickens a day, of which 50% is exported.<\/p>\n
\u201cWe have had this [halal] certification for several years, when we didn\u2019t even export to the Middle East. Due to the demand of the European countries, we sought certification. So, when we entered the Arab market, this sped things up significantly,\u201d said Giovana Rosas, export manager at the cooperative.<\/p>\n
Currently, Lar exports to the United Arab Emirates, Saudi Arabia, Oman, Lebanon, Libya, Kuwait and Jordan. These countries represent 8% to 10% of foreign sales of the cooperative, but other nations also import the halal chicken produced in Medianeira, including Germany and the Netherlands. It was these countries that generated the demand for certified chicken and, today, answer to 25% of the cooperative\u2019s foreign sales.<\/p>\n
Japan, South Africa and other countries in Europe also buy chicken with the halal stamp. Saudi Arabia is the main client in the Middle East, buying 90% of the chicken that goes to the region.<\/p>\n
Exports to the Arabs began three years ago. Sales to the region include chicken cuts, mainly chicken and drumstick fillets. \u201cWe participated in the Sial fair, in Paris and Germany. There, we had access to several clients who already knew our work,\u201d said Rosas regarding the start of sales to the Middle East.<\/p>\n
Cuts of the cooperative from Paran\u00e1 are sold to distributors in the Arab countries. \u201cWe have not yet entered the retail market,\u201d said Rosas. According to the manager, the cooperative does not forecast participation in fairs in the region. \u201cWe are expanding our productive capacity. When we increase the plant capacity, we will analyse the possibility of participating in other fairs abroad,\u201d she said. The expansion of the cooperative\u2019s plant should be concluded by 2013.<\/p>\n
However, according to the manager, the cooperative is open to receive orders from new Arab clients. \u201cAs we have 100% halal slaughter, we may supply,\u201d she said. According to Rosas, in Brazil the chicken from Lar does not have halal identification on its packages. \u201cWe target the external halal market, which understands certification as a differential,\u201d she said.<\/p>\n
Established in 1964, the Agricultural Cooperative Lar has 8,641 associates and over 6,000 employees. Apart from chicken, it also produces grain, preserves, sweets, eggs, coffee and other foods. In 2011, revenues totalled R$ 1.87 billion (US$ 922 million).<\/p>\n
Contact<\/p>\n
Agricultural Cooperative Lar<\/b>
Tel.: (+55 45) 3264-8871
E-mail: giovanarosas@lar.ind.br
Site: www.lar.ind.br<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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