S\u00e3o Paulo \u2013 Brazilian sweet maker Maval\u00e9rio aims to increase its share of the Arab market with coloured sugar, granulated chocolate, sweets and dozens of other products, which currently arrive in Yemen and Kuwait. Sales to the countries of the Middle East are still small, but the company sees good perspectives in business with the region.<\/p>\n
\u201cIt is a very good market, an enormous market. The countries of the League of Arab States have very large populations and are still a market that is unexplored by us,\u201d said Andr\u00e9 Bettin, Foreign Trade coordinator. According to him, the company sees potential in sales to all countries of the region, but believes that the United Arab Emirates is the nation with greatest chance of expansion. \u201cThey have very high buying power and have been growing very much,\u201d he said.<\/p>\n
The executive explains that sales to the Arabs are through distributors. \u201cThey sell to bakeries, restaurants, confectioneries and ice-cream parlours. A small share goes to retail,\u201d he says. \u201cThey buy almost the entire line, with over 100 products,\u201d he added.<\/p>\n
According to Bettin, Maval\u00e9rio product packages have text in English, Spanish and Arabic. \u201cWe started putting the Arabic on the packages last year. We are doing it little by little,\u201d he says.<\/p>\n
Sales to Yemen started eight years ago, whereas the market in Kuwait was won in 2012, with the first Maval\u00e9rio participation in Gulfood, the food sector fair that took place in February, in Dubai, in the Emirates. \u201cThe fair was very good. It attracts visitors from practically all Arab countries,\u201d pointed out Bettin. The company should participate in the event again. It also participates in fairs in the United States, Germany, Bolivia and Chile.<\/p>\n
Maval\u00e9rio production is 2,000 tonnes of sweets a month. Of this total, 10% is exported, but the company plans to increase this percentage. \u201cWe hope to reach 20% over the next five years,\u201d said Bettin. Currently, the factory sells to 25 countries. The main markets are the United States and the countries of South America.<\/p>\n
Headquartered in Itatiba, in the interior of S\u00e3o Paulo, Maval\u00e9rio was established in 1969 and has 450 employees.<\/p>\n
Contact<\/p>\n
Maval\u00e9rio<\/b>
Tel.: (+55 11) 4534-9271
E-mail: andre@mavalerio.com.br
Site: www.mavalerio.com.br<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Maval\u00e9rio exports to Kuwait and Yemen and seeks new clients in the region. Products will be sold and distributed for use in bakeries, restaurants, confectioneries and ice cream parlours.<\/p>\n","protected":false},"author":2313,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[],"class_list":{"0":"post-42124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-opportunities"},"wps_subtitle":"Maval\u00e9rio exports to Kuwait and Yemen and seeks new clients in the region. Products will be sold and distributed for use in bakeries, restaurants, confectioneries and ice cream parlours.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/42124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2313"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=42124"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/42124\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=42124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=42124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=42124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}