S\u00e3o Paulo \u2013 Since 2010, technology by the Rio Grande do Sul-based company Tlantic has been present in the Arab world. A developer of software programs for the retail sector, the company exports software to children\u2019s clothing and apparel stores in Saudi Arabia and Egypt, and plans to expand its operations in the Middle East.<\/p>\n
Owned by the Portuguese retail group Sonae, Tlantic was founded in Brazil in 2004 to cater to the holding company\u2019s needs in the country, and eventually in other markets too. \u201cWe have important software modules at Sonae. Upon entering Saudi Arabia, Sonae brought Tlantic along with it,\u201d says Tlantic chairman Paulo Magalh\u00e3es. \u201cWe are also active in Egypt and Turkey,\u201d says the executive, who was Sonae\u2019s Chief Information Officer (CIO) for 15 years, up until early 2011.<\/p>\n
In Saudi Arabia and Egypt, Tlantic\u2019s software programs are used at store chain Ziddy<\/i>, the Arab-adapted named of a brand originally named Zippy<\/i>, which was also established in 2004 and sells clothing and apparel for children aged 0 to 14. \u201cOur software does management, maintenance, and store operations,\u201d says Magalh\u00e3es. There are at least five Ziddy<\/i> stores in Saudi Arabia.<\/p>\n
According to the Tlantic chairman, the company hopes to grow in the Arab world, and that does not include Sonae stores alone. \u201cThe Arab market, specially the Middle East, is very interesting because retail is highly developed there, in terms of both international and local brands. We are paying attention to opportunities in the region,\u201d he says. Among the Arab countries, Magalh\u00e3es singles out the United Arab Emirates as the main target for his company\u2019s software programs. <\/p>\n
With regard to the language, Magalh\u00e3es explains that software by Tlantic is multilingual. \u201cThe programs were originally [exported] in English and later on they were adapted to Arabic, based on client communication needs,\u201d the executive explains.<\/p>\n
The Tlantic headquarters are located in the Scientific and Technological Park of the Pontifical Catholic University of Rio Grande do Sul (PUC-RS), in Porto Alegre. The company has 100 employees and approximately 80% of its production targets the foreign market. In 2011 the company posted 8 million euros in revenues. The company has clients in eight countries: Brazil, Portugal, Saudi Arabia, Egypt, South Africa, Spain, Ireland and Turkey.<\/p>\n
Around 80% of the exported programs go to Sonae group stores. \u201cBut that rate tends to decrease in 2012,\u201d says Magalh\u00e3es, signalling with the company\u2019s intention to diversify its portfolio of clients. \u201cWe are doing commercial prospecting,\u201d he says.<\/p>\n
In Brazil, Tlantic has clients such as supermarket chains P\u00e3o de A\u00e7\u00facar and Extra, cosmetics chain O Botic\u00e1rio, and car rental chains Localiza and Unidas. In addition to the headquarters ni Porto Alegre, Tlantic has offices in Portugal and Spain.<\/p>\n
Contact <\/b> <\/p>\n
Tlantic
Telephone: +55 51 3320-1600
Email: info@tlantic.com.br
Website: www.tlantic.com.br<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Rio Grande do Sul-based company Tlantic, owned by Portugal\u2019s Sonae group, develops programs for the retail industry. The technology is being used at points of sales in Saudi Arabia and Egypt.<\/p>\n","protected":false},"author":2313,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[95],"tags":[],"class_list":{"0":"post-42174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-innovation"},"wps_subtitle":"Rio Grande do Sul-based company Tlantic, owned by Portugal\u2019s Sonae group, develops programs for the retail industry. The technology is being used at points of sales in Saudi Arabia and Egypt.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/42174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2313"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=42174"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/42174\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=42174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=42174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=42174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}