S\u00e3o Paulo \u2013 Increasing sales to the Middle East is one of the goals of Avebom, a poultry company from the state of Paran\u00e1 which already exports to Qatar and the United Arab Emirates. Presently, the company slaughters 150 tonnes of chicken per day, of which 30% are shipped abroad. The Arab countries account for less than 10%. \u201cBy the end of next year, we intend to export at least 50% of our production. I believe sales to the Arabs may reach up to 30% of those,\u201d says the Foreign Trade analyst D\u00e9bora Mizokoshi.<\/p>\n
Avebom began exporting to the Middle East in 2009, when it obtained a halal certification, a mandatory requirement in order to export to Muslim countries because it attests that the animals have been slaughtered in accordance with Islamic law. \u201cWe are aware that the Arab market buys a lot [of chicken], so we felt the need for the certification,\u201d says Mizokoshi.<\/p>\n
To the Arabs, Avebom exports chicken cuts such as breast, shawarma (a type of cut consumed in the Middle East), and thigh. The packaging of the products sold to the region is labelled in English and Arabic. <\/p>\n
According to the analyst, the bulk of sales to the Middle East are done via trading companies, and the remainder takes place through direct contacts. \u201cOur client in Qatar is a catering company. In the Emirates, we sell to distributors,\u201d she says. <\/p>\n
The main export market for Avebom is Japan. The company also sells to Hong Kong, Ghana, Namibia, Congo, Angola and Georgia. In the Middle East, Mizokoshi discloses that the company is aiming for a new country. \u201cSaudi Arabia is a very interesting market. I believe we will eventually break in, but the country makes several demands which we will have to adapt to,\u201d she says.<\/p>\n
The company has participated in two editions of Gulfood, the leading food fair in the Middle East, held in Dubai. Avebom also attends fairs such as Sial Paris (France), Sial Shanghai (China) and Anuga (Germany).<\/p>\n
Founded in 1999, Avebom is based in Jaguapit\u00e3, in the state of Paran\u00e1, and has 500 employees.<\/p>\n
Contact <\/b>
Avebom
Tel.: +55 43 3272-8800
Email: exportacao@avebom.com.br
Website: www.avebom.com.br<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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