S\u00e3o Paulo \u2013 It was by chance that S\u00e3o Paulo-based company AF Mix\u2019s semi-precious jewellery started being shipped from Brazil to other countries. Through its Portuguese-only e-shop, the company began receiving orders from abroad, and now exports account for 10% of sales.<\/p>\n
The main export target is Chile, but the company also sells to Portugal, Angola and Mozambique, says partner Ulisses Courel. He says AF Mix has sold sporadically to Lebanon and England as well. \u201cBrazilian semi-precious jewellery is quite famous. The demand was there, so I put up a banner in English on the site announcing that we exported to all countries,\u201d he says.<\/p>\n
According to Courel, the items are bathed in precious metals, which leave gold or silver layers measuring five to seven millimetres. The items include earrings, necklaces, rings, pendants, wedding rings, chains and bracelets, amounting to 3,500 units per month. \u201cOur quality is very high,\u201d says the businessman.<\/p>\n
In Brazil, the company sells to stores and natural persons. It only exports to resellers, however. Average prices range from 15 to 50 reals (US$ 7 to US$ 25), wholesale, and gold-plated items account for 80% of both domestic and international sales.<\/p>\n
Courel explains that the interest of foreign buyers led the company to open two new e-shops, one in Spanish, targeting Chile, and another in English for the general international market. \u201cAs soon as the e-shops are up we will start promoting them. With them, I want to at least double the share of exports [in revenues],\u201d he says. The website in Spanish is scheduled to be up in September, and the one in English, in October.<\/p>\n
According to the businessman, the English site will open up new export vistas for AF Mix, including the possibility of further sales to the Arab world. \u201cThe two occasions in which we sold to Lebanon have led us to believe that the market is plentiful. Right now, our main obstacle is language. I know it\u2019s a market to be tapped into, and after we launch our website in English we will develop a strategy for the region,\u201d he says. <\/p>\n
AF Mix is based in the city of Mau\u00e1, in the state of S\u00e3o Paulo, has 13 employees, and posted revenues of 500,000 reals (roughly US$ 246,300 at current exchange rates) in 2011.<\/p>\n
Contact <\/b>
AF Mix (e-shop)
www.afmix.com.br
Email: contato@afmix.com.br
Tel.: +55 11 3522-7387<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Semi-precious jewellery by S\u00e3o Paulo-based company AF Mix has reached stores in South America, Europe and Africa. The company is betting on Spanish and English language websites to double its exports.<\/p>\n","protected":false},"author":2313,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-42423","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"Semi-precious jewellery by S\u00e3o Paulo-based company AF Mix has reached stores in South America, Europe and Africa. The company is betting on Spanish and English language websites to double its exports.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/42423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2313"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=42423"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/42423\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=42423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=42423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=42423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}