S\u00e3o Paulo \u2013 Simone Amaro, from Rio de Janeiro, decided to present the Brazilian brigadeiro (chocolate sweets) to the Arabs of the United Arab Emirates and make a business out of it. Simone, who graduated in advertising and worked with internal marketing in Rio de Janeiro, takes 800 of the sweets she makes herself to the Arte Soukh, a handicraft fair that takes place at Times Square Centre, in Dubai. The products are consumed by Brazilians who live in the city, but are also bought by other foreigners and by locals. <\/p>\n
She moved to Dubai in 2008, accompanying her husband, Marcelo Mendes, who is a beach soccer trainer, and she did not want a conventional job. \u201cMy daughter was very small, and I did not want to seek a job that consumed too much of my time,\u201d says the entrepreneur. Her story with brigadeiros began after she took the sweets to friends\u2019 birthday parties. They then started asking: \u201cWhy don\u2019t you make and sell them?\u201d Then, one and a half year ago, she started selling, first to Brazilians.<\/p>\n
In the beginning, Simone made gourmet brigadeiros, using pistachio nuts and almonds, among others, which are in fashion in Brazil. But orders for more traditional style Brazilian sweets soon started being made, like cajuzinho, olho de sogra, beijinho and the traditional brigadeiro. Nowadays, she produces over 20 flavours and has at the handicraft fair, which receives over 150 exhibitors, her main window. The fair takes place from every second Friday of the month. But Simone also makes deliveries. In total, she produces between 2,000 and 2,500 sweets a month.<\/p>\n
Simone explains that Brazilians are her main clients, followed by other foreigners, and then Arabs. \u201cI received an order from a Brazilian company to serve a breakfast to Arab businessmen. We are bringing our culture to them,\u201d she said. It is all produced by Simone herself, who is not planning to find a job in Advertising in the Emirates. On the contrary, if she continues living in the Emirates, she wants to continue making her brigadeiros and to formalize the activity, currently named Brigadelly \u2013 The Brigadeiro Company.<\/p>\n
Simone\u2019s daughter is already four and a half years old and her second son should be born this week. Despite having moved out of o Rio de Janeiro, she says she loves Dubai and would not swap the city for any other. \u201cI would not leave the city on my own accord; it is a very safe place in which to raise your kids. I like the idea of my daughter being in a school where there are children from all over the world,\u201d she said. Her staying in Dubai, however, depends on her husband\u2019s work, whose contracts are annual. Currently, Marcelo trains the Emirates\u2019 beach soccer team.<\/p>\n
Contact<\/p>\n
Brigadelly \u2013 The Brigadeiro Company<\/b>
Telephone: +(971) 0507655115
E-mail: brigadelly@gmail.com
Site: http:\/\/brigadelly.blogspot.com.br\/<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Simone Amaro established Brigadelly, producing brigadeiro sweets at her house in the Emirates. She produces around 2,000 sweets a month and participates in a handcraft fair at Times Square mall.<\/p>\n","protected":false},"author":1455,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-42669","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"Simone Amaro established Brigadelly, producing brigadeiro sweets at her house in the Emirates. She produces around 2,000 sweets a month and participates in a handcraft fair at Times Square mall.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/42669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=42669"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/42669\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=42669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=42669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=42669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}