S\u00e3o Paulo \u2013 For three years now, the Rio Grande do Sul state-based company Wirth has exported its shoes to the Arabs. At present, it has customers in Syria, Libya and Saudi Arabia, its leading market in the region. Out of all shoe lines made by the company, Arabs have a clear-cut preference, says export manager Gilmar Weber. \u201cOur top-selling product to that particular region is casual, moccasin-style shoes,\u201d he says. <\/p>\n
Regarding colours, he says Arabs buy shoes in \u201cvarious tones.\u201d \u201cThey are fond of a distinctly Brazilian type of fashion, with happier colours, but they also like traditional, such as coffee and black, and lighter tones, such as amber.\u201d The company also sells sandals to customers in the region. Other types of footwear manufactured include heeled pumps and boots.<\/p>\n
According to Weber, the company\u2019s work with European stores and the fact that it attended a shoe fair in Abu Dhabi, United Arab Emirates, led Wirth to conquering clients in the region. The company sells to both Arab stores and distributors.<\/p>\n
All shoes manufactured by Wirth are made from leather. Currently, out of the company\u2019s monthly output of around 180,000 pairs, 50% is shipped abroad, and Arab countries account for 4.5% of that share. \u201cWe sell to more than 50 countries,\u201d says Weber. Germany is the company\u2019s top buyer.<\/p>\n
The export manager believes that Arab countries are a \u201cvery promising\u201d market. \u201cIt is a region which receives lots of tourists, and they end up buying shoes there,\u201d he says. <\/p>\n
Weber says the company goes to fairs in Brazil, such as Couromoda and Francal, in S\u00e3o Paulo, and Sicc and Zero Grau, in Gramado, where it usually comes into contact with international buyers. According to him, Arabs are regulars at Couromoda. <\/p>\n
Founded in 1948, Wirth is based in the city of Dois Irm\u00e3os, in the state of Rio Grande do Sul. The company has 1,400 employees and posts average monthly revenues of around R$ 8.5 million (US$ 4.1 million).<\/p>\n
Contact <\/b> <\/p>\n
Wirth
Tel.: +55 51 3564-8000
Email: mauricio@wirth.com.br & frederico@wirth.com.br (commercial)
Website: www.wirth.com.br<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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