S\u00e3o Paulo \u2013 Brazil will have a 400-plus square metre pavilion featuring 38 companies in the upcoming edition of the Arab Health fair, due from January 28th to 31st in Dubai, United Arab Emirates.<\/p>\n
The companies\u2019 participation is organized by the Brazilian Association of the Industry of Medical, Dental, Hospital and Laboratory Articles and Equipment (Abimo) in partnership with the Brazilian Export and Investment Promotion Agency (Apex). The companies will showcase products such as incubators, orthopaedic implants, autoclaves, hospital furniture, fans, and respiratory devices, among others. <\/p>\n
\u201cWe have something new this year. For the first time, we will have an area in a dedicated hall for the laboratory industry,\u201d says Clara Porto, the Commercial Promotion coordinator for Abimo. \u201cTwo Brazilian companies will participate in Meb Lab, which is another fair within Arab Health, exclusively targeted at the laboratory industry,\u201d she explains. The companies in this separate pavilion will be Quibasa Bioclin and Wama Diagn\u00f3stica.<\/p>\n
According to Porto, of the Brazilian companies in Arab Health, only four are first-timers at the event. \u201cThe Arab market is good, but we have a lot of work to do, especially with regard to image and positioning,\u201d says the coordinator. \u201cIt is a demanding market that seeks quality products. There are lots of opportunities there, but we have to work hard for them,\u201d she says. She claims the expectations concerning Brazilian participation in 2013 are good. \u201cIt is a fair in which companies usually close lots of deals.\u201d<\/p>\n
The Abimo coordinator says this will be the second time that companies from the country go to the fair under the Brazilian Health Devices<\/i> brand, created to identify health industry products from Brazil in foreign countries. <\/p>\n
\u201cWe have already noticed an improvement in brand perception in 2012 from 2011,\u201d she says. \u201cA larger number of visitors have come to regard Brazil as a serious, reliable supplier of technology products,\u201d she says. Porto also says more people have claimed to be aware of Brazilian products. <\/p>\n
In this year\u2019s edition of Arab Health, Brazilian companies closed US$ 1.1 million worth of immediate deals. According to Porto, more than 3,000 contacts were made, and deals worth another US$ 13.760 million are expected to be closed in the 12 months following the event.<\/p>\n
Dental fair <\/b><\/p>\n
Abimo is also organizing the participation of 15 Brazilian companies in the International Dental Conference & Arab Dental Exhibition (AEEDC), due from February 5 to 7 in Dubai.<\/p>\n
Besides the exhibiting companies, the association will take a Brazilian dentist to the fair for the first time, to give a lecture at the congress which is a part of the fair.<\/p>\n
Luiz Narciso Baratieri is the coordinator of the master\u2019s course in Dentistry of the Federal University of the State of Santa Catarina. He has taught over 600 courses overseas and is the editor-in-chief of magazine Cl\u00ednica – International Journal Of Brazilian Dentistry<\/i>. At the congress, he will discuss cosmetic dentistry. <\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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