S\u00e3o Paulo \u2013 The plated jewellery manufacturing hub Limeira, in the state of S\u00e3o Paulo, has shipped its products to the Arab market. The municipality accounts for 70% of all Brazilian exports and 90% of S\u00e3o Paulo state plated jewellery exports, and has sold to Lebanon, the United Arab Emirates and Qatar, according to the vice president of the local jewellery association, Associa\u00e7\u00e3o Limeirense de J\u00f3ias, Rodolfo Dib Mereb J\u00fanior. Arabs are also regulars at the local annual jewellery fair, Aljoias.<\/p>\n
\u201cWe have records of products shipped to Lebanon, the United Arab Emirates and Qatar. However, those were sporadic sales, in an attempt to conquer a market with high purchasing power and a preference for gold and silver jewellery,\u201d says the vice president. Mereb believes that tourists visiting the Arab world are potential buyers of Brazilian plated jewellery. \u201cThe Arabs are not familiar and fond of plated jewellery, so maybe the way in for our product is the tourist who turns the wheels of a major part of the economy of those countries,\u201d he says. <\/p>\n
The Limeira hub exports to approximately 20 countries and its main markets are in Latin America. The Aljoias fair receives customers from at least 20 different countries. Mereb says plated jewellery from Limeira enjoys wide acceptance because of its design and manufacturing quality. \u201cOur natural stones add huge value to our products, and are accepted everywhere in the world. Our creative power, combined with our quality and alternative products, cause our plated jewellery to rise above the pack,\u201d he says.<\/p>\n
There are no figures available concerning plated jewellery output, but according to the ALJ, Limeira accounts for 50% of Brazilian production. The hub comprises roughly 500 companies and 300 stores. Most companies, 95%, are micro and small businesses. The items follow trends from the world\u2019s leading fashion hubs, according to Mereb. Television is another influence, he says; collections targeting the domestic market are created based on what soap opera actresses wear.<\/p>\n
The ALJ vice president says that even though plated jewellery manufacturing is not a recent activity in the municipality, the amount of companies in the region has increased. The story of the industry in the city dates back to 1938. In that year, Jo\u00e3o Martins Cardoso, his son Eduardo Urbano Cardoso, and Sylvio Cavasin set up a jewellery repair shop in the city, which eventually became a manufacturing plant. <\/p>\n
The Cardoso business went into decline, but many of the company\u2019s employees spawned several small plated jewellery manufacturing companies, driven by the preference Brazilian people have for products cheaper than those made of gold. Limeira was once an orange production hub, in the 1960s, and then turned to the metal industry, but currently a third of the economically active population \u2013 45,000 to 50,000 people \u2013 works either directly or indirectly with plated jewellery.<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
The municipality of Limeira, in the state of S\u00e3o Paulo, is home to roughly 500 industries and 300 stores. It sells to 20 countries and has shipped products to Lebanon, Emirates and Qatar.<\/p>\n","protected":false},"author":1455,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[],"class_list":{"0":"post-43549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-opportunities"},"wps_subtitle":"The municipality of Limeira, in the state of S\u00e3o Paulo, is home to roughly 500 industries and 300 stores. It sells to 20 countries and has shipped products to Lebanon, Emirates and Qatar.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/43549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=43549"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/43549\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=43549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=43549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=43549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}