{"id":51240,"date":"2015-06-11T17:11:00","date_gmt":"2015-06-11T19:11:00","guid":{"rendered":"https:\/\/escaesco.com.br\/lab\/anba\/hair-treatments-for-arab-salons\/"},"modified":"2019-06-30T12:59:22","modified_gmt":"2019-06-30T15:59:22","slug":"hair-treatments-for-arab-salons","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/hair-treatments-for-arab-salons\/","title":{"rendered":"Hair treatments for Arab salons"},"content":{"rendered":"<p><!--[{![cemb_9_707717_2]!}]--><\/p>\n<p>S&atilde;o Paulo &ndash; On the foreign market for only four years, professional hair products company Opt-Liss, from S&atilde;o Paulo, Brazil, has already carved out a niche for itself in four Arab countries. Currently, the enterprise has exclusive distributors in Libya, the United Arab Emirates, Kuwait and Saudi Arabia. These countries import a combined 40% of the company&rsquo;s output. <\/p>\n<p>&ldquo;They all sought us out through online research. They were looking for a new brand [to represent] and found us,&rdquo; says Marlene Ribeiro, in charge of the export department, regarding the Arab distributors. <\/p>\n<p>Libya was the first Arab market the company broke into, in 2011. Now, Opt-Liss sells items such as shampoos, conditioners, hydrating masks, hair straightening products and finishing products to salons in Arab countries. Nearly all of the 16 products in the company&rsquo;s portfolio are sold to treat Arab women&rsquo;s hairs. <\/p>\n<p>According to Ribeiro, the Arabs never made specific demands regarding the products; they only requested different packaging sizes and prints. All of the company&rsquo;s packaging is trilingual, in Portuguese, English, and Spanish. &ldquo;The usage instructions in Arabic are done by the Arabs themselves,&rdquo; says the executive regarding the distributors that import the product. <\/p>\n<p>Ribeiro explains that Opt-Liss is an export-oriented company. Mexico was the first country to buy, and single-handedly takes in 40% of output. The company also sells to France, Colombia and Iran. <\/p>\n<p>Presently, Opt-Liss outsources its manufacturing. Approximately 1,000 tons of products are made each month. &ldquo;Now, we are building a proprietary plant, which we hope will go start operating before the end of the year,&rdquo; reveals Ribeiro. According to her, with the new plant and ensuing increase in production, the company is expecting higher sales abroad. &ldquo;We are keenly interested in expanding,&rdquo; says the executive.<\/p>\n<p>The company has never participated directly in international exhibitions, but its distributors are authorized to represent the brand in these events, and thus the products were exhibited at a fair in Guadalajara, Mexico.<\/p>\n<p>According to Ribeiro, the company keeps in touch with foreign distributors constantly, providing online technical support and getting feedback on sales. &ldquo;The Arabs tell us their customers really enjoy our products,&rdquo; she says. <\/p>\n<p><strong>Opt-Liss <\/strong><br \/>Website: www.optliss.com<br \/>Email: export@optliss.com<br \/>Phone: + 55 11 3911-2888<\/p>\n<p><strong>*Translated by Gabriel Pomerancblum<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-181489\">Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Opt-Liss, a S\u00e3o Paulo state-based company exports its professional-use products to Libya, the UAE, Kuwait, and Saudi Arabia. These countries combined buy 40% of the company\u2019s production.<\/p>\n","protected":false},"author":2313,"featured_media":181489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-51240","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy"},"wps_subtitle":"Opt-Liss, a S\u00e3o Paulo state-based company exports its professional-use products to Libya, the UAE, Kuwait, and Saudi Arabia. These countries combined buy 40% of the company\u2019s production.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/51240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2313"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=51240"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/51240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/181489"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=51240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=51240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=51240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}