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ANBA Bulletin, November 9, 2021 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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This Thursday (9) in your ANBA Bulletin: Global Halal Brazil business forum was held by the Arab Brazilian Chamber of Commerce and FAMBRAS Halal from December 6 to 8 in a hybrid format. Over three days, executives, scholars and officials discussed the industry, assessing the current market, its requirements and prospects for the future. Do you want to know where halal is heading? Read below the most relevant insights on the industry. |
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Global Halal Brazil Forum got some 3,000 viewers
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About 3,000 people watched the debates at the Global Halal Brazil (GHB) Business Forum, which occurred from Monday (6) to Wednesday (8) in a hybrid format, promoted by the Arab Brazilian Chamber of Commerce (ABCC) and FAMBRAS Halal, the halal certification branch of the Federation of Muslim Associations of Brazil. The audience includes those who participated online and in-person at the Renaissance hotel in São Paulo. Part of the lectures was made remotely and part on-site at the hotel.
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Survey suggests a new Muslim consumer landscape
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The Muslim consumer is more connected now, uses e-commerce platforms and social media for buying, and wants to trust and know the origin of products with traceability and transparency, and halal is no longer restricted to Muslim-majority regions. These are some of the findings of a new survey on ethical and halal consumption trends presented by H2R Pesquisas Avançadas director Alessandra Frisson during the Global Halal Brazil business forum that ended on Wednesday (8).
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Youth believes halal fashion must have fair trade
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Halal fashion goes beyond aesthetic aspects, pointed out specialists during the panel “Halal and new market niches (tourism and fashion)” this Wednesday (8), the last day of the Global Halal Brazil (GHB) Business Forum. “The new generation demands ethical products,” said Datin Lorela Chia Yu-Chi, co-founder and CEO of ModeStylo International.
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Halal entertainment still an untapped market
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The halal events and entertainment sector is still an unexplored market, according to Eduardo Mielke, an advisory member of the National Tourism Council of the National Confederation of Commerce and operations director at CMR Hiklub – Connecting Experiences and Mielke Trainings & Strategy. The executive spoke at the panel “Halal and new market niches (tourism and fashion)” this Wednesday (8), the last day of the Global Halal Brazil (GHB) business forum.
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The convergence between ESG and halal practices
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“Halal and ESG in companies are not only complementary but convergent.” So said Azuddin Rahman, director of consulting firm Inno Bioceutical Sdn Bhd, that works with sustainable development in Malaysia, and Vietnam Halal Center Company Limited, said during the panel “ESG, Sustainability and Halal – Complementarity” on the last day of the Global Halal Brazil business forum on Wednesday (8).
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Southeast Asia requires Islamic funding in halal
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The Southeast Asia market has required that halal-certified products come from companies the use only Islamic funding. So said Zubair Mughal, CEO of AlHuda Centre of Islamic Banking & Economics (CIBE), which is affiliated with the International Islamic Microfinance Network (IMFN) and Pakistan’s Halal Research Council, on Wednesday (8) at the Global Halal Brazil business forum held by the Arab Brazilian Chamber of Commerce and the Federation of Muslim Associations in Brazil (FAMBRAS Halal).
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Brazil’s Piccadilly to open two stores in Qatar in 2022
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Brazilian company Piccadilly will open two stores in Qatar in 2022. The announcement was made by Ana Carolina Grings, vice president and Product Development director of the brand, during the last day of the Global Halal Brazil (GHB) business forum. Grings participated in the panel “Halal and new market niches (tourism and fashion).”
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Artificial intelligence crucial for traceability
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“Data analysis and the use of artificial intelligence have become crucial for traceable production processes to deliver animal sustainability,” said the Director of Research and Development at the Brazilian Agricultural Research Agency (Embrapa), Guy de Capdeville (pictured above, right screen), during the panel “Traceability and trustworthiness – Technology favoring halal food safety” at the Global Halal Brazil (GHB) business forum, this Tuesday (7).
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Unified global halal standards an imperative
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Halal certification beyond borders was the topic addressed by the keynote speaker of the second day of the Global Halal Brazil business forum. “Unified global halal standards have become an imperative for Muslims and the world,” Saeed Hayek (pictured above), Quality manager of the Islamic Food and Nutrition Council of America (IFANCA), said.
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Brazil's animal protein companies ensuring traceability
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Brazilian halal animal protein companies Marfrig, Seara, and BRF are working to guarantee total traceability and sustainability for the halal market. The CEOs of the three largest beef and poultry companies in Brazil were together at the panel “Traceability and trustworthiness – Technology favoring halal food safety” this Tuesday (7), at the Global Halal Brazil (GHB) business forum, promoted by the Arab Brazilian Chamber of Commerce (ABCC) and the Federation of Muslim Associations in Brazil (FAMBRAS Halal).
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Traceability the future of halal market
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New technologies will help Muslims consume products that are actually halal, i.e., fit for Muslim consumption. Experts that participated in the Global Halal Brazil business forum on Tuesday (7) presented the traceability made possible by blockchain as something that will help Islam followers check how the product they are buying was made.
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Egypt to use Arab Brazilian Chamber’s e-customs clearance
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Egypt will now use the electronic trading platform developed by the Arab Brazilian Chamber of Commerce for all imports. The information was given on Tuesday by ABCC Information Technology manager Marcos Bulgarelli during the Global Halal Brazil business forum that is running in a hybrid format from last Monday (6) through Wednesday (8).
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Halal food from Brazil safe and sustainable
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Brazilian halal food is safe and sustainable. The phrase was said by more than one guest of the panel ‘Brazil – Sustainability and technology in the food sector’ on the first day of the Global Halal Brazil (GHB) business forum. The forum runs until Wednesday (8) and is organized by the Arab Brazilian Chamber of Commerce (ABCC) and the Federation of Muslim Associations of Brazil (FAMBRAS Halal).
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Post-pandemic world to invest in public healthcare
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The COVID-19 pandemic has worsened social and economic gaps in Brazil and elsewhere. So said Dr. Riad Younes, Marketing vice president of the Arab Brazilian Chamber of Commerce (ABCC) during the panel “Assessment of the COVID-19 Impact on the Main Markets and Analysis of Competitiveness and Innovation in Halal” on the first day of the Global Halal Brazil, the first halal forum in Brazil, held by the ABCC and the Federation of Muslim Associations in Brazil (FAMBRAS Halal).
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Ready-to-eat foods a trend in halal
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Ready-to-eat products, such as prepared foods, should be increasingly demanded in the Arab and Muslim world, stated Tomás Guerrero, Halal Trade & Marketing Centre manager. The executive participated virtually in the Global Halal Brazil (GHB) business forum, which opened this Monday (6).
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Apex-Brazil plans on taking halal to small enterprises
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The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) wants to turn Brazilian micro and small enterprises into halal exporters. The agency’s president Augusto Pestana (pictured above) mentioned the strategy in the opening ceremony of the Global Halal Brazil business forum on Monday (6).
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Education on Islamic economics was impacted by COVID-19
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The Islamic education sector was heavily affected by the COVID-19 pandemic. Professor Kamola Bayram, from KTO Karatay University (Turkey), spoke on the impacts of the pandemic on the Islamic economy and financial education this Monday (6), in the panel “Overview of the impacts of COVID-19 in the main markets and assessment of competitiveness and innovation in halal,” on the first day of the Global Halal Brazil (GHB) business forum. It is the first halal forum in Brazil, organized by the Arab Brazilian Chamber of Commerce (ABCC) and the Federation of Muslim Associations of Brazil (FAMBRAS Halal).
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Brazil must promote its image to diversity exports
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Breaking into new markets is not enough to diversify halal exports from Brazil. So said minister Alexandre Peña Ghisleni, director of the Agribusiness Department of the Ministry of Foreign Affairs of Brazil. He participated in the Global Halal Brazil business forum that started on Monday (6). The event is held by the Arab Brazilian Chamber of Commerce (ABCC) and the Federation of Muslim Associations in Brazil (FAMBRAS Halal) with the support of Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
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Brazil’s former president: “Halal could go beyond Islamic market”
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Halal products have the potential to go beyond the Islamic market and reach different consumers, believes the former president of Brazil, Michel Temer (pictured above). The executive participated in the opening day of the Global Halal Brazil (GHB) business forum this Monday (6); the event runs until December 8. The event occurs in a hybrid format and can be followed online, featuring translation into Portuguese and English.
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Islamic market returning to pre-pandemic levels in 2021
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All Islamic market segments, except for tourism, will return to pre-pandemic levels this year. This was one of the good news presented in the Global Halal Brazil business forum that started on Monday (6). Due to the pandemic, the event is hybrid, featuring the participation of a restricted group of guests at Hotel Renaissance in São Paulo.
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