This Thursday (1) in your ANBA Bulletin: read up on the new promotional label for Brazilian instant coffee. The Brazilian Instant Coffee Association (Abics) has launched the slogan “Explore&Enjoy – Instant Coffee Brazil” under a partnership project with the Brazilian Trade and Investment Promotion Agency (Apex- Brasil). One of the goals is to showcase Brazil's status as an industry leader. “Brazil is one of the greatest soluble coffee producers and exporters, but it didn’t have a brand that showed this,” Abics Institutional Relations director Aguinaldo José de Lima told ANBA's Thais Sousa. The project is also geared at Arab countries. “We are interested in the Arab market, which accounts for 5.8% of our exports. There’s an uptrend and we’re opening up another front, one of negotiation of tariff barriers," he went on.
August 7 will see the Arab Brazilian Chamber of Commerce's São Paulo headquarters host a B2B event featuring major local retailers and would-be suppliers. The meeting will be held by the São Paulo Trade and Investment Promotion Agency (SP Negócios) and the Brazilian Retail Equipment and Services Industry Association (ABIESV). Discounts are available for Arab Chamber members. The industries involved will be food and beverage, pets, retail solutions, textiles, and cosmetics. “Being at B2Bs brings the participating companies together and opens a new channel for our members to network within Brazil,” Arab Chamber secretary-general Tamer Mansour told ANBA's Isaura Daniel.
And the Arab Chamber hosted on Tuesday (30) a lecture on “Trademark registration as a competitive tool in the Arab world.” Attorney Mariana Vicentini Taylor, from law firm Souto Correa, said the Madrid Protocol should enter into force in October. This means trademark registration will become an all-in-one, streamlined, cheaper process in 120 countries, including Brazil, Algeria, Egypt, Morocco, Bahrain, Sudan, Syria, Tunisia, Oman, and Mauritania. Read all about it in a report from Bruna Garcia.
