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ANBA Bulletin, May 19, 2022 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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APAS Show: Arabs offer food to Brazilian market
This Thursday (19) in your ANBA Bulletin: Arab participation in the food and beverage APAS Show, taking place in the city of São Paulo. ANBA produced a series of stories on the exhibiting companies and what products they want to sell to Brazil. Twenty-six companies from Egypt, Tunisia, Jordan, and the United Arab Emirates present their brands in spaces organized by the Arab Brazilian Chamber of Commerce at the show.
Egypt has issued decrees to facilitate and encourage investments in strategic areas such as sustainability and technology.
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On the first day of the APAS Show 2022, Latin America’s largest supermarket trade show, Arab exhibitors that participate in the two stands of the Arab Brazilian Chamber of Commerce (ABCC) expressed confidence and high business expectations. Twenty-six companies came from the United Arab Emirates, Jordan, Egypt and Tunisia. They are exhibiting products like coffee, olives, raisins, dates, olive oil, Arab pastries, herbs, spices and packaging.
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Jordan has brought seven companies to showcase their pastries, herbs, spices, jams, hummus, biscuits, chocolates and dates at the supermarket fair APAS Show 2022 in São Paulo. On Monday (17), the stand of the Arab Brazilian Chamber of Commerce (ABCC), where the companies are, was visited by Jordanian senator Issa Murad, the Jordanian ambassador to Brasília, Maen Masadeh, and the Jordanian honorary consul in São Paulo, Mustapha Abdouni.
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Egyptian foods in different forms are being offered at APAS Show, Latin America’s largest supermarket trade show. The options include goods from companies that already have exported to Brazil like Egct Frozen. The brand produces and sells frozen food.
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Some of the products that the Arab countries are showcasing at this year’s APAS Show are typical sweets, from the most popular in Brazil like baklava to items like mamoul, barazek and halqoum. Two sweets companies from Jordan are exhibiting in the stand of the Arab Brazilian Chamber of Commerce (ABCC). APAS is Latin America’s largest supermarket trade show.
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Despite being a prominent food exporter, Brazil also imports foodstuffs and has opportunities for some goods supplied by Jordan. These niche markets were pointed out on Wednesday (18) during the seminar “Jordan & Brazil – Challenges and opportunities” that took place in the Arab Brazilian Chamber of Commerce (ABCC) and was attended by Jordanian and Brazilian businesspeople. A delegation from Jordan is in São Paulo for the food and beverage event APAS Show.
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Jordan is a date exporter, supplying the fruit to over 15 countries, and seeks to enter the Brazilian market. Jordanian dates were presented to Brazilian businesspeople this Wednesday (18) at the “Jordan & Brazil – Challenges and Opportunities” seminar, which took place at the headquarters of the Arab Brazilian Chamber of Commerce (ABCC), with the presence of a delegation from the Arab country. The group is in São Paulo to participate in the food and beverage show APAS.
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The Study and Research Group on the Middle East (Gepom) will host a live stream in Portuguese on Saturday (21) at 3:00 pm BRT, 9:00 pm EEST, with the Brazilian ambassador to Lebanon Hermano Telles Ribeiro. The online event Brazil in Lebanon [O Brasil no Líbano] will be broadcast from Beirut and moderated by Gepom’s co-founder, Professor Muna Omran. Registration is free of charge and can be made through Sympla.
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A series of decrees issued by Prime Minister Mostafa Madbouly are in effect in Egypt to encourage investments in a new economy. The measures, issued in March, facilitate projects in areas such as sustainability, artificial intelligence, innovation, and scientific research and improve the business environment by simplifying procedures for investors. The Embassy of Egypt to Brazil released information for Brazilians to become aware of the new legislation.
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Algeria, an Arab country in North Africa, will host the 3rd Algerian Virtual Waste Exhibition (AVWE), an online show on waste management, from June 5 to 7 to discuss the many challenges in the area with local and foreign players in the sector.
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The Organization of Brazilian Cooperatives (OCB) discussed collaboration with cooperatives from Arab countries representatives during a mission organized by the Brazilian Ministry of Agriculture, Livestock, and Food Supply (MAPA) to Morocco, Egypt, and Jordan this month. The executive director of the Federation of Agricultural Cooperatives of the State of Rio Grande do Sul (FecoAgro/RS), Sergio Feltraco, represented the OCB on the trip, which aimed to find alternatives for fertilizer supply to Brazil.
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The Brazilian Agricultural Research Corporation (Embrapa) could open a unit in Morocco, an Arab nation in North Africa. The matter was part of the conversations of the president of Embrapa, Celso Moretti, during his visit to the country last week, accompanying a mission of the Brazilian Ministry of Agriculture, Livestock and Supply (MAPA). The president of Embrapa could return to Morocco next month to continue the negotiations.
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