This Wednesday (6) in your ANBA Bulletin: Egyptian agroindustry Al Shahed decided to establish itself in Brazil. The company produces and exports items such as olives (pictured), olive oil, and garlic and now has a branch in the country with its own staff and availability to deliver goods immediately. “We’ll use the port [of Itajaí, Santa Catarina]’s infrastructure to streamline and improve our sales in Brazil. I think we’ll be able to double them up,” said the company’s commercial director Abdelrahman Hammam during the branch launching event at the Arab Brazilian Chamber of Commerce in São Paulo. Al Shahed currently exports around 1,500 containers of olives per year to Brazil. The brand also bets on the Brazilian market overture to the Egyptian garlic as announced last September. “Brazil is the world’s first or second garlic buyer,” added the executive.
On the other hand, company Ruzene in Guaratinguetá, São Paulo wants to export rice to the Arab countries. The main grain produced by the company is the black rice, but it also grows other 15 varieties. The region of Vale do Paraíba, where the city is, is an important rice hub. According to farmer José Francisco Ruzene, there are ongoing negotiations with an importer from Saudi Arabia as well as interest from the Tunisian market. “If we get a partner in the Middle East, it’ll be great for us, since we need a representative to materialize some deals,” he said.
And in culture check out that as of this Wednesday the Moroccan Tourist Office is holding at Conjunto Nacional, São Paulo, a Moroccan Week with musical performances, an exhibition, runways and other attractions. Admission is free and runs till next Tuesday (12).
And in Santos, São Paulo, the Coffee Museum will hold the show “Arab coffee, A symbol of generosity” as of the 28th. The exhibition will tell the history of the introduction of the beverage in the Middle East, its dissemination throughout the world, the Arab immigration to Brazil and the inscription of the Arab coffee as an intangible heritage by UNESCO. The exhibition will feature pieces from the Coffee Museum in Dubai, United Arab Emirates.
