São Paulo – Businessman and furniture designer Sidnei Santos is looking for sponsorship for his latest project: a reality show that will see him go to a car graveyard in Dubai, United Arab Emirates and create décor items and pieces of furniture from found luxury car parts. The show will be named “The Speed of Art,” and Santos needs BRL 2 million (roughly USD 370,000) to produce season one.
“It will feature six episodes showcasing the whole process, from going to the car graveyard and purchasing Ferrari and Lamborghini parts, for instance, to the manufacturing, assembly and finishing of the art pieces,” said Santos. He explains that BRL 1 million (USD 186,000) will go into producing the reality show, and another BRL 1 million will be spent in building the items. Season one should see two or three pieces created, according to Santos.
The idea is to get sponsorship from his target audience of Arab car aficionados, top-tier businesspeople and sheikhs. The project director will be Frederico Lapenda, and Santos is planning to sell the show to specialty channels such as History Channel, Discovery, and Netflix.
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Santos explains that the project might develop into a limited furniture series including lighting fixtures, sofas, beds, tables and other décor items.
An Arab Brazilian Chamber of Commerce (ABCC) member since 2019, Santos says the organization is supporting the project in multiple ways. “We made a teaser with Arabic subtitles, translated by the Arab Chamber, and they did the research so we can get a permit from the local transit authority to go into the car graveyard,” he said.
Santos’ company, Total Design Art, has been designing furniture from throwaway car, boat, airplane and motorcycle parts since 2017. A few reality show episodes have been made in Taubaté, São Paulo, where the company is based. The episodes are available on the company’s YouTube channel.
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Total Design Art
+55 (12) 99121 4482
Email sidneicoordenadordeobras@gmail.com
Instagram @totaldesignart
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Translated by Gabriel Pomerancblum
