São Paulo – The 12th edition of Sweet Brazil International, a sweet fair to take place from August 10th to 13th, in Recife, capital of Pernambuco state, should receive international buyers from the Americas, Africa, the Middle East and Europe. According to information disclosed by the Brazilian Cocoa and Confectionery Manufacturers Association (Abicab), which organizes the event, Arab importers always participate.
The organisation sent mail shots to 2,000 buyers inviting them to the fair. Apart from that, the participating companies themselves usually invite their clients. In the case of company Itamaraty, for example, a maker of biscuits, coffee and chocolate, the packages of the line of wafers to be presented at the event should be translated into Arabic. The company, which already exports to the region, wants to expand sales to the Arab market and hopes to meet buyers at the fair.
In total, 32 companies should exhibit at Sweet Brazil, a low number, but which represents 96% of the Brazilian chocolate production, 86% of the sweets and chewing gum and 60% of the peanut market. The companies promise to show around 100 novelties at the fair.
According to figures supplied by the Abicab, Brazil is currently the fourth main world producer of chocolate, sweets and chewing gum. Last year, Brazilian sector exports totalled US$ 329 million, growth of 9.3% over 2007. Brazilian products were shipped to 142 countries on all continents, being the main clients in the United States, Argentina, Paraguay, Uruguay and South Africa.
To the Arab countries, exports totalled US$ 6.85 million, which represented growth of 19% over 2007. The Brazilian sweet industry is the fourth largest producer and the third largest exporter globally.
Sweet Brazil should take place in the sidelines of the 29th Annual Convention of Wholesale Distributors, promoted by the Brazilian Association of Wholesalers and Distributors (Abad). The event is recognised as one of the main meetings in the sector in Brazil and is considered the largest in the sector in Latin America.
Service
12th Sweet Brazil International
Date: August 10th to 13th
Site: Pernambuco Convention Centre, Recife
Further information: (+55 11) 3266-4366
E-mail: direc@abicab.org.br
*Translated by Mark Ament
