São Paulo – Next Monday (22), Internet users should be granted a new tool for communication on the Arab Brazilian Chamber of Commerce, site: the Arab Brazilian Chamber TV. Every 15 days, viewers may see a different program on trade and cultural relations between Brazilians and Arabs.
“The Arab Brazilian Chamber TV comes to complement Arab Brazilian Chamber communication. When you have video, communication becomes more involving and motivates viewers in a different way,” stated the Marketing vice president at the organisation, Rubens Hannun.
According to him, each program, to last from 10 to 15 minutes, should cover different themes, like tourism, economics, commercial fairs and business opportunities, among others. Within the programmes, Internet users will see news articles and interviews with authorities, businessmen, economists and analysts from Brazil and the Arab world.
“The TV should be an information tool for expansion of Brazilian knowledge of the Arabs and Arab knowledge of Brazilians,” said the presenter of the program, the marketing analyst at the Arab Brazilian Chamber, Roberta Gomes. According to her, the programme should be made available on the organisation’s web page (www.ccab.org.br) and there should be a Portuguese version and one in English, with subtitles in Arabic.
In the first programme, the economics block should count on participation of the Market Development manager at the Arab Brazilian Chamber, Rodrigo Solano, who is going to present the economies of Brazil and the Arab world. He is also going to speak about business opportunities in Brazil and in the Arab nations.
In the tourism section, the person responsible for the Tourism Committee at the Arab Brazilian Chamber, Adel Auada, should talk about tourist destinations and leisure opportunities in some Arab countries. On the Brazilian side, in turn, Brazil should be presented by the president of the Brazilian Tourism Institute (Embratur), Jeanine Pires.
According to Roberta, within each programme there should also be a special article. In this edition, it will be about small and medium companies in the food sector that export to the Arab market and should be at the Gulfood, a food sector fair in Dubai. Representatives of companies Novo Mel and Aviário Santo Antônio talk about their experiences in the Arab world.
Apart from newscasts and interviews, there should also be a chat with Hannun, from the Arab Brazilian Chamber, about international marketing. He is going to speak about how Brazilian companies may make use of several medias in the Arab countries to introduce their products and vice versa. “We are always going to show both sides,” said Roberta.
*Translated by Mark Ament
