São Paulo – The Dubai Islamic Economic Development Center (DIEDC) will hold the seminar “Principles and Strategy in Islamic Economy” on January 22, from 9 am to 6 pm, at the headquarters of the Arab Brazilian Chamber of Commerce, on Avenida Paulista, 283, 11th floor, São Paulo.
The event is intended for Brazilian businesspersons looking to tap into the halal market – i.e. goods permitted for Muslim consumption. It will address the rise of halal in industries such as fashion, tourism, food and cosmetics. Registration is available at http://bit.ly/2FFItY0 until January 19.
Speakers covering different sectors will include International Halal Accreditation Forum (IHAF) secretary-general Mohammed Badri; Dubai Exports deputy CEO Mohammed Al Kamali; conselheiro da Autoridade da Zona Franca do Aeroporto de Dubai (Dafza), Dubai Airport Free Zone (DAFZA) senior advisor Abdur Rahim Ghulam Nabi; and DIEDC head of Strategy and Planning Saeed Kharbash Al Marri.
“They will go over what Islamic economy and expanded halal are about. It’s more than just food products, it’s a lifestyle,” Arab Chamber president Rubens Hannun told executives from Chamber member companies on Tuesday (16). “Although Brazil is the biggest halal protein exporter in the world, it taps into only 20% of this market,” added the Chamber’s special projects advisor Tamer Mansour.
According to Mansour, the Islamic market comprehends much more than just Arab countries, and halal culture is not limited to meat products. It includes consumption-based industries such as tourism, fashion, cosmetics and pharmaceuticals. He believes the DIEDC’s initiative is important for Brazilian businesses interested in exploring those markets.
"The Islamic market is one of the fastest-growing markets in the world. Business owners are advised to learn about it and to consider adapting their products towards it,” said Mansour. DIEDC numbers show the Islamic market comprises 1.8 billion people and that it is largely underexplored, with a vast investment potential for Western businesses.
For additional information, send an email to the Arab Brazilian Chamber’s commercial department: members@ccab.org.br.
*In collaboration with Alexandre Rocha. Translated by Gabriel Pomerancblum
