São Paulo – Trading with Arabs can be a distant reality to many Brazilian companies, but these high-buying power markets can turn out to be a little closer when you know how to relate to them. Focusing on this, Michel Alaby, the CEO of the Arab Brazilian Chamber of Commerce, will present the lecture Cultural Aspects and Negotiations with the Arab Countries in the Paraná state cities of Londrina, on August 17, and Maringá, on August 18. Registrations are open.
“I will speak on the culture of these countries and how to deal with Arabs. There are three clear targets, which are patience, persistence and negotiation strategies. The strategy is to know the tactics that Arabs usually employ when they bargain on prices with their trade partners”, says Alaby.
The Arab Chamber’s CEO points out that Londrina’s and Maringa’s main exporting sectors are of foodstuffs, especially poultry, plus wood, soy, maize and processed foods. “The state of Paraná is a large poultry exporter”, says Alaby. The executive also plans to demonstrate to business owners of other sectors how to achieve success in sales to the Middle East and North Africa.
The audience will also learn more about the services that the Arab Chamber offers to companies, such as the document certification. Alaby told that the organization will be the only one in Brazil authorized to issue a registration for exporters that is being implemented by Egypt’s government. The registration will include data about the company, products, quality control and the presence of the brand’s representatives in the Arab country. The registration process will be available starting September 1.
Quick Facts
Cultural Aspects and Negotiations with the Arab Countries
Londrina
August 17, at 7 pm
Where: Londrina Trade and Industrial Association (Acil)
Rua Minas Gerais, 297 – Centro
Further information and attendance confirmation via phone (43) 3374-3027 or email comex@acil.com.br
Maringá
August 18, at 7 pm
Where: Maringá Trade and Business Association (Acim)
Rua Basílio Sautchuck, 388 – Centro
Further information and attendance confirmation via phone (44) 3025-9616 or email oportunidades@institutomercosul.org.br
In both cities, the events are free of charge.
*Translated by Sérgio Kakitani
