São Paulo – Paying attention to opportunities in trade with Arab countries, Faville, a company that manufactures biscuits, cookies, morning cereals, and instant soups and noodles, is including information in Arabic on its labels. Based in the city of Marechal Cândido Rondon, in the state of Paraná, 505 kilometres away from state capital Curitiba, the company altered its labels in January. It should start entering the market through Libya, with which negotiations are at a more advanced stage. Next on the list are the United Arab Emirates, Yemen, Oman and Jordan, in this order.
"In Libya, we plan to start by selling morning cereals,” explains Faville’s export manager, Tiago Kuhn. According to him, contact with importers from the country was made at the International Sweet Messe (ISM) trade fair, in Cologne, Germany, in last year’s and this year’s editions. "There is a vast market for Brazilian products in the Middle East, especially biscuits, thus the decision of including Arabic information in our packaging," says Kuhn.
According to the executive, biscuits and cookies made in Brazil are regarded as having good quality, a broad variety of flavours, and being made in accordance with the safety and hygiene standards of the food industry. This is why the company invests in differentiated versions of its products, such as chocolate flake-stuffed wafer biscuits. "Another line, named Curtição, features wafers covered in chocolate and stuffed with strawberry or coconut stuffing," says Kuhn.
Faville currently produces 3,500 tonnes per month. Out of that total, 5% should be shipped to foreign countries. The brand’s clients include Paraguay, Uruguay, Argentina, the Dominican Republic, Angola, Mozambique, Gambia, Guinea, Gabon and Zambia. Domestically speaking, the southern region is the leading consumer of the brand’s products. "Around 40% of our production is sold in the region, but we sell to the entire Brazilian territory," claims Kuhn.
Established 11 years ago, Faville currently has 800 employees, including direct and indirect collaborators. In 2010, the intention is to achieve a growth rate of 10% in total revenues, and of 3% in revenues from exports. Preferably, closing good deals with the Arabs.
Contact
Faville
Tel.: (+ 55 45) 3284-8989
Site: www.faville.com.br
*Translated by Gabriel Pomerancblum
