Author: Mark Ament

Foneplan sold two glass screens for image projection to an importer in the Emirates. The product was developed in Brazil by the company itself. The contract was closed during the Hotel Show, a fair turned to the hotel sector that took place in May. Company participation in the event had the support of the CCAB and of the government of the state of São Paulo.

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The deal was closed with Five Stars during the Francal, the shoe sector fair in the southeastern Brazilian city of São Paulo. This is the first sale by the company to Syria and the first purchase of Brazilian products by the importer in the Arab country. Azaléia, however, already sells to various other countries in the region.

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Three businessmen from the Arab country who are participating in the Francal, the shoe sector fair that is taking place in the southeastern Brazilian state of São Paulo, want to become distributors of shoes made by the Brazilian shoemaker. With the opening of the Syrian market, importers are interested in finished products. But they are also eyeing components and capital goods, as is the case with Ammar Nahhas, who wants to purchase a complete line of machinery.

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After having its death announced in 2003, the fruit has been given a breath of life. Brazilian researchers presented the results of the first phase of the Banana Genome. They have identified over 20 genes that may help in the development of a variety of banana that is more resistant to diseases like the Black Sigatoka, which is killing crops worldwide. Brazil is the second largest banana producer in the world, with 6.6 million tonnes picked last year.

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The city of Joinville was chosen to receive the Tecnologia Automotiva Catarinense (TAC) factory, to produce a jeep that is currently called A4. The release is scheduled for the Auto Salon next year, and sales should begin in 2007. Up to now, investment in the project has totalled around US$ 6.4 million.

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On the first day of the Francal, the largest shoe sector fair in Brazil, which is taking place in São Paulo, in southeastern Brazil, the nine Syrian businessmen participating in the event were impressed with the quality of the shoes made in Brazil. They are already discussing the establishment of joint ventures between companies in both countries, the possible establishment of franchises of Brazilian brands in the Arab country and the travel of more people to the event next year.

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To consolidate traditional markets, such as the United States and Europe, and conquer new markets, such as the Arab countries, the companies invest in technology and training. In the state of Paraná, for example, the National Technology Centre for Wood and Furniture and the Wood Industrial Engineering course at the Paraná Federal University were created.

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Sector companies signed an agreement yesterday with the Brazilian Export Promotion Agency. The objective of the partnership is to develop the export culture. Brazil currently produces around one million tonnes of pasta a year, and is the third largest producer, losing only to Italy and the US. With the program, the intention is to export US$ 5.7 million in the next 12 months.

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