Tropical cultivars have enabled wheat to be farmed in Ceará, Brazil, in spite of dry climate and scant water resources. The Brazilian Agricultural Research Corporation (Embrapa) partnered up with a private company to enable a faster-than-usual harvest with good yields. The experience could be replicated in Arab countries.
Author: Thais Sousa
A culinary event and book launch are marking the 140 anniversary of Lebanese immigration to Brazil. The dishes are made by restaurant Alyah Sweets based on recipes from ‘Culinária Libanesa,’ a book from Salma Hage out through Ernest Books. Part of the proceeds from the book’s sales will go to the Lebanese Red Cross.
Fifteen-year-old organization Justa Trama of Brazil saw a threefold increase in sales amid the coronavirus pandemic. Its founder Nelsa Nespolo said the moment prompted people to seek conscious consumption.
An online conference saw Brazilians and Egyptians discuss the numbers resulting from the Mercosur-Egypt agreement. The Arab Brazilian Chamber of Commerce’s president and secretary-general were featured.
Female Arab business leaders discussed opportunities in countries such as Kuwait and Morocco, which are opening up to new endeavors, during a webinar hosted this Wednesday (16) by the Arab Brazilian Chamber’s WAHI women’s committee and the WIT group.
Juliana Ganan quit working at the Interamerican Development Bank (IDB) to devote herself to her first business venture. Coffee roasting microbusiness A Tocaya is set in Itajubá, Minas Gerais, where her Lebanese family settled in Brazil.
Several singers and actors from Brazil will be featured in the TV show ‘Embracing Beirut,’ to air on Brazil’s TV Cultura and Lebanon’s LBCI next Sunday as a fundraiser to help the victims of the August blast at the Port of Beirut. The Arab Brazilian Chamber of Commerce is supporting the initiative.
‘And this film was just the start,’ said the director of ‘Gaza,’ the documentary film which opened the 2020 Arab World Film Festival at Home. Garry Keane was featured in the event’s final live stream this Friday (11), alongside journalist Diogo Bercito and professor Arlene Clemesha.
Brazilian and Arab enterprises featured in the Arab Brazilian Chamber of Commerce area at the Foodeshow got in touch with players in five Arab countries. The event wrapped up this Wednesday (9), but its online platform will remain available going forward for additional networking.
Company Jacto of Brazil believes in the potential of partnerships to implement new technologies in the Arab country, where opportunities are available to grow citrus fruits, tomatoes and olives. Industry association Abimaq’s executive director stressed Brazil’s role in technology production in an Arab Chamber webinar this Wednesday (9) featuring Brazilian and Moroccan diplomats.
Last year saw clothing sales from Morocco and Tunisia to Brazil go up. This year should be a different story, with sales slowing down as a consequence of the pandemic.
In a meeting hosted by the Arab Film Festival at Home, filmmaker Soudade Kaadan talked about how she developed the female characters in her film ‘The Day I Lost My Shadow.’ The movie merges fiction and reality in a story set in Syria.
The Foodeshow is an online trade show to run in September 8 and 9. The Arab Chamber will have an ebooth and access to meetings with virtual visitors.
In addition to offering joint venture opportunities with Arab companies, the Khalifa Industrial Zone Abu Dhabi offers tailor-made investment plans to attract Brazilian companies to the UAE.
